Careers: Tattooed Licensing and Marketing Director

We chat to 33-year-old Grace Pantony, Licensing and Marketing Director for Marshall Amplification, based in Milton Keynes, about developing Marshall as a lifestyle brand, her tattoos and of course love for music…

How old were you when you got your first tattoo? I got my first tattoo, when I was 18. I had a big tribal piece on my back. I am now in the process of having this covered up.

What drew you to tattoos, did anyone influence you? At the age of 14 I really got into heavy music, and tattoos came along with this culture. I listened to a lot of metal music and was adamant as soon as I was old enough I was going to get some tribal like my idol Kerry King of Slayer! Also, my dad had always been into tattoos and was covered himself, so it was something I grew up with and never thought anything of, other than I wanted one as soon as I could.

Back (cover up by Ade at Axios)

Can you tell us about some your tattoos? I got my first tattoo when I was 18, this is now in the progress of being covered up by Ade at Axios Tattoo in Hove. Ade’s specialism is Japanese tattooing, and I first came across his work about 15 years ago when he was working in Guildford. I love his style, and have also had a full sleeve and Japanese mask done on my leg done by Ade. I always said I would never get a band tattoo, but have now got four band related tattoos. I don’t regret them at all though and already have another band filler that I want doing at some point.

My current favourite tattoos of mine are my knees done by Elliott Wells at Triple Six Tattoo in Sunderland. I am so in love with the placement, the colour, the design – everything! I never get bored of looking at them. Elliott really has mastered peonies, and I would love to have more work done by him in the future.

How did you get into your current role? I started at Marshall as a temp after returning from a work placement in Los Angeles with a previous employer. Being really into music it was such a perfect company to work for and I was really happy to get the chance to even temp at the company. Once my temp position ended I was thankfully offered a job within another department, and it has been happily ever after!

Did you have to study or get any qualifications or have you worked your way up? I have worked my way up within Marshall as well as doing study in my spare time. I have studied skills that were identified as specific to the career direction I was looking for but that also benefited Marshall and the position I was in with them.

I have worked really closely with the managing director of the company to develop the Marshall brand within the lifestyle category which is outside our core product. This was a new segment for Marshall, therefore a new department was created. I saw this as a great opportunity so seized this chance and put myself forward to take the bull by the horns and run with the development of this department, it was something I had a huge interest in and also Marshall is a brand I love, so it was a perfect fit.

I was drunk at Leeds festival with my friend and I drew a dinosaur, afterwards we felt it needed to be a tattoo!

What is a typical day like? No day is the same. My job is really varied. Which is what I love the most. I have always been someone that needs a challenge and variety in my work. And this job certainly does that. I am the director for licensed products as well as marketing for the core brand. The role means I am immersed in Marshall in all ways, I live and breathe the brand.

An average day can involve approving a new product off the factory line through to event planning and coordinating. Reviewing counterfeit goods and trademark registrations with IP attorneys to setting up a record label – it’s my dream job! The role has developed so much, and I work with such a great team. We all love the brand and have a huge amount of fun, sometimes it makes you question that what you do is your job! But saying that it is hard work, we all work really, really hard but having a great team makes this a whole lot easier.

Music Week announcing Marshall launching a record label, of which I sit on the board of directors.

What do you love about your job? I love the variety that no day is the same. That I am challenged every day to push myself and learn more about the industry and products we work with. I am forever learning a new skill, and I love that. And I would be lying if working within music wasn’t a huge part of the love for the job. I get to be around music all day. Listen to it, work with it, and getting to go to gigs for your job – life doesn’t get much better than that! It’s a dream.

How do you dress for work? Do you show off your tattoos? How would you describe your style? I am by far the scruffiest and most casual director at Marshall. My go-to is high waisted jeans, vans and a band or Marshall baseball tee. I am a comfy dresser at work and also you never know when you will be lifting amps, so a skirt and heels really isn’t practical, especially as I can’t walk in them at the best of times. I don’t make a conscience effort to show my tattoos at work, but I certainly don’t hide them, and thankfully have never been expected to.

Before Marshall I worked for the government and hid my tattoos through the interview stage and also until I passed my six month probation, so to say they were shocked when they saw them was an understatement. But I always believe that you should be judged on the standard of your work, not on if you have tattoos. Sadly, I don’t think the government is quite ready for that way of thinking yet. But thankfully Marshall are more than happy with it.

Marshall always sponsor Movember, and I got a Mo tattooed to be an official Mo’sista

How do people react to your tattoos? I normally get “you didn’t look like the sort of girl to have tattoos” and I am not sure if that is a compliment or an insult so I just ignore it. I live in Milton Keynes, where it is becoming more common to see people with a lot of tattoos but I still think there aren’t that many females who are fairly covered, so whenever I go out I get people asking about them. But it’s always in a positive way. You always get people that only want to know how much you have spent, it still seems to be the most common question. I always find that bizarre, and again ignore it.

In a work capacity, no one has reacted negatively, if anything it is a positive as my arms have been used for marketing campaigns for the brand, so that I do take as a compliment!

Do you have any advice to other people considering their careers when getting tattooed? Regardless of career choice, you should always research what you want and who is the best person to do that. I learnt the hard way and lived with a bad tattoo for far too long.

When it comes to work and tattoos I think honesty is the best policy and also knowing what you want to work in and if tattoos are still a bit of a taboo in that career. I am lucky that I work in music and that tattoos are common place. But that doesn’t mean I don’t think about it when getting another one. When I got my fingers done, the first person I asked if they had any problems with it before I got it done was my boss. I wouldn’t want to do anything that could jeopardise my job regardless of how tolerant they are of tattooing – so yeah, be honest and run it past them before walking in with your hands done, it softens the blow that way!