not another salon: Interview with Sophia Hilton

Sophia+Giff

Introducing the colourful Sophia Hilton, owner of the amazing Not Another Salon… here she tells us about salon life, her quirky style and how to achieve perfect blonde hair

Tell us a little bit about your background and how you ended up owning your own salon…
“A year and a half ago, I sat on the sofa with my husband, throwing around the idea of a salon. We discussed that ‘If I was to do it, then it couldn’t just be yet ‘ANOTHER SALON’.’ I told him that I want to move the industry in some way, if the gateway to this is opening a successful salon, then screw it, that’s what I’ll have to do. I was fired up, so next day I got up at 6am to start working on it for a few hours before my ‘real’ work began. From that day on, I got up at 6am every morning for the next year. I didn’t take days off, I got frighteningly skinny and I don’t mind saying I worked harder than I have ever worked in my life. I was just 27, with no money. I had to put my flat up as security, my mum’s only life savings at risk and got loaned up to the hills. It was terrifying.”

FullSizeRender(2)

What is it that makes ‘Not Another Salon’ stand out from other salons?
“It’s our ‘no- judgment’ (anti-cool) concept. Everyone is included – nice people, having fun.”

FullSizeRender(3)

What is your favourite hair treatment/colour/technique?
“If a client wants a specific colour (usually white or grey) and we feel the hair is not in good enough condition to have it done we will recommend a series of three Innoluxe treatments (one a week) until we feel the hair is rebuilt enough to colour. Treatments are so often used after the service, but we use it before!”
FullSizeRender(1)

What advice would you give to those with dark hair who think they can’t go blonde?
“They can, but for the hair to be healthy you shouldn’t rush the process. We use Innoluxe and look after the hair every step of the way. Pureolagy shampoo and conditioner is a personal fave. if it’s healthy… I don’t care what colour it is!”

 

Where do you see your brand evolving in the future?
“It’s such an anything goes company  that it could be anything, I think we will do a range of colours eventually and god knows what else! But I don’t really want to run the world, I just want a lovely little salon where everyone smiles and no one is too concerned with being rich or cool or beautiful or anything else that makes us feel insecure. Just a safe heaven for my clients and staff where they can be themselves.”

Where do you buy your amazing outfits and how would you describe your style?
“I like charity shop shopping when I’m in the states visiting my mum. I go to Beyond Retro for my 70s numbers and Dolls Kill for my 90s spice girl vibe. My inspiration is just everything I like without much thought for what other people think. There is truly no greater feeling than being yourself. It took me years to believe in myself in that way. I really enjoy ageing and becoming less concerned with other people. It makes you so much happier.”

FullSizeRender(4)

 

Follow Sophia on Instagram for more life and style inspiration @hiltonsophia

The girls take a trip to Not Another Salon

Editor-in-chief Alice Snape and Managing Editor Keely Reichardt got treated to a revolution in haircare known as INNOluxe by the fabulously extravagant gang at Not Another Salon in east London.

IMG_6212
Based on Brick Lane in London, the aptly named Not Another Salon is owned by Sophia Hilton, whose background is in hair education, teaching in over seven countries and winning prestigious awards such as the L’Oréal Colour Trophy in 2013. (look out for an interview with Sophia on the blog very soon)

Sophia+Giff
The salon is like no other… stepping through the door is like entering into a psychedelic fantasy where people’s hair-colour dreams come true!  The attention to detail is next to none… from the multi-coloured plastic wine glasses and water bottles, to the pick ‘n’ mix sweetie style bowls at the reception desk for you to pick up an assortment of kitsch and kawaii hair accessories.

_DAF2379

_DAF2264

_DAF1869

_DAF1836

Alice and Keely were there to experience a new deep-conditioning product, Innoluxe. (You may have heard of Olaplex, which gained vast media attention after Kim Kardashian went from dark to platinum blonde over night.) Innoluxe actually rebonds the hair follicles and saves the structure of our hair when bleaching and colouring by using advanced protein technology. (Read more here)

Keely gives us her experience of using Innoluxe and a little step by step of the treament…
“I have always dyed my hair a very dark brown – almost black – for most of my adult life (my natural hair colour is dark brown) but I always hankered towards being blonde. After a bleaching disaster a few years ago, I have avoided bleach at all costs… until the invention of these re-bonding hair products!

IMG_6185Keely having a head massage with her treatment

“The Innoluxe ‘in salon’ treatment is done in two stages, the first stage is an oil and water combination that is applied all over the hair and then left for about 10 minutes.  The second stage is the actual Innoluxe, which restructures and re-bonds the follicles of the hair and this is then left on for about 20 minutes. For those who have severely damaged hair, the staff at Not Another Salon recommend the ‘in salon’ treatment every two weeks for up to six weeks.

IMG_6189Keely relaxing in the chill out room while the Innoluxe works its magic

“I naturally have very dry hair so having it bleached is probably not the best thing for it, but after my Innouxe treatment my hair feels as if it has never even had a sniff of bleach! The texture and overall appearance is soft, shiny and bouncy (definitely helped by the fabulous blow dry) and it feels as if the Innoluxe has literally brought my hair back to life again.”

IMG_6162Keely’s hair before Innoluxe

IMG_6219Keely’s hair after Innoluxe and a blow dry

Alice enjoyed the treatment too:
“It really is all in the name. Getting a treatment at Not Another Salon is like a girly sleepover on acid (the decor is like Pop Art come to life, a little like the staff too). It felt like Keely and I were in salon owner Sophia’s bedroom, and as we got our treatments, we all chatted away about hair (obvs), relationships and weddings – I recently got engaged so I loved hearing about Sophia’s south London wedding for inspiration!

IMG_6222
The staff at Not Another Salon

“It was stylist Hattie who worked the Innoluxe magic on my recently highlighted hair. I am naturally dark blonde (don’t dare call me mousey brown) and have just come out of a two-year break from the all-over bleach that used to be my go-to look. The bleach break was to allow my hair to grow – I have always dreamed of long, flowing, healthy-looking hair, and bleach never seemed conducive to that. However all that may be about to change…

IMG_6193It’s all in the detail… pink water bottles and wine glasses at Not Another Salon. And editor Alice’s bouncy blow dry

“Innoluxe is a dream invention for those who want colour, particularly bleach, without the damage. My hair felt baby soft after the treatment. So good, in fact, that I may be back to that bleach some day soon. And if I do, I know where I’ll be heading!”

IMG_6190

Alice in the colourful waiting room while the Innoluxe treatment takes effect

IMG_6167

Before

IMG_6200

After, Innoluxe rocks! 

Not Another Salon, 188 Brick Ln, London E1 6SA #antifactory 

Fashion Pearls of Wisdom: Got Sleeves

Our columnist Natalie McCreesh aka Pearl, is a fashion lecturer, freelance writer and creator of Fashion Pearls of Wisdom. In this post she’ll be talking about how getting her arms tattooed was a big deal…

FullSizeRender (5)

I never thought I’d get my arms tattooed. It had never been in my plan. But then again when I first started getting tattooed I never thought I’d be even close to heavily tattooed, even when I started to get large scale pieces I never foresaw the next. For me getting tattooed has been a process, my tattoos are something which evolve- a collaboration between my own ideas and those of the artists I work with. Even now I don’t have a final vision in mind, I still don’t know if I will end up with a full body suit or not. I have a very wait-and-see attitude I guess. I know I will get two half sleeves and my sides tattooed to connect my back piece into more of a traditional style Japanese half-body suit. But my legs are a random mix of different styles, do I keep them looking separate or do I sleeve them?  I’m going off the point; the point of having my arms tattooed being a big deal for me.

FullSizeRender (4)

I think it’s a huge deal as even though over half my body is tattooed I still don’t feel that I look that heavily tattooed, not from the front anyway. Clothed most people wouldn’t even know I was tattooed. The arms are so visible though, there is no hiding. I have over thought my arms a lot, possibly too much which is why it took me until the age of 34 to have them done. I had also decided that I wanted them to stop at the top of the arm and not go over onto the shoulder and certainly not the chest. So now I have the outline down of my first sleeve, it stops at the elbow and creeps over my shoulder onto my chest. Yeah about that, once my artist had drawn it on, we tried a few different ways of laying it out; it’s just what looked best. I didn’t give it a second thought. Now it’s done it just feels right and I’ve no idea why I was stressing out about it so much in the first place. When I first started to get large tattoos it would take me a while to get used to them, suddenly having something alien on my skin. Now with each tattoo I feel a little bit more like myself with each addition. My sleeve is only half done but it feels like it has always been there.

Alana Macleod

22-year-old Alana Macleod, who creates beautifully coloured and patterned clothing is currently studying textiles in Bournemouth. We chatted to Alana about the process behind her designs, her tattoos and how, by sharing her own story, she hopes to help others struggling with eating disorders… 

alana
How would you describe your style, both how you dress and what you create? My style is very colour focussed, and is an exploration of variety of textures and shapes. In terms of my dress sense, I like to wear structural, interesting shapes, and with my textiles work I like to create these shapes with a combination of materials and embellishments. I feel as though my work and my style can often be very connected, as for me it is important that both express an element of fun, with the outcome never being too serious. I think fashion should be fun.
What influences your work and who inspires you? It sounds cliché but I really am inspired by things that I see around me, whether that’s an interesting place or a person. I think when you have been around textiles for so long, you automatically take inspiration from things and it’s hard to escape, so my influences can come from anything. I think Instagram is also such an amazing, inspiring platform; we can use it to discover people who interest us and are doing really cool things, and I think it’s so great to have that at our fingertips.

alanannwork

Can you tell us about the process behind your designs? All my outcomes start with mass amounts of drawings and paintings, then there is a lot of cutting, sticking, photocopying, until I start to develop some ideas for prints or surfaces. I use a combination of screen print, digital print, embroidery, and hand embellishment; there isn’t really an order to doing this within my practice, things just kind of develop naturally and I just follow what I feel is working at the time. I always start with a plan when I am designing, but the creative process always changes.

Do you sell any of your designs? I’m currently not selling my work anywhere online, however I’m in the process of starting up an online store! I also take commissions if anybody is interested.

alllaal

When did you get your first tattoo? What was it and do you still love it? Well technically my first tattoo was a horrific hand poked diamond on my  which I had done at the age of 13! And I absolutely do not love it, neither did my mother at the time, ha. I waited to get my first professional tattoo at the age of 18, which were some bows on the back of my legs. I was going through quite a rockabilly phase at the time; looking back, they are definitely something I would not get now, but they also remind me of a certain time, and that’s why I will always like all of my tattoos regardless of whether my style has changed since.

What inspired you to start getting tattooed? Throughout school I had always experimented with a lot of styles and subcultures, all of which were quite alternative. I always wanted to stand out with my appearance as a teenager, and was always getting in trouble at school for it. I think my love of tattooing definitely developed from my urge to be different. I listened to a lot of punk music from a young age, and I always admired the musicians and the whole aesthetic. I also think that my creativity has had a big part in my interest within tattoos- art class was the only that I engaged in fully within school and college, and when I grew up and realised that I could display this creativity on my own body, it just made sense to me.

back

Do tattoos influence or alter how you feel about your body? Have they helped you with feelings of self confidence? Yes definitely- when I have experienced difficult times with my body and my confidence, having my tattoos makes me still feel comfortable within my skin regardless. I’m much happier to show my body, or even look at my body, knowing that I have this collection of beautiful art, whereas previously I may have struggled to see any positives about myself.

On Instagram you’re quite open about your struggles with an eating disorder, why do you think it’s important to share your own experience? I think it’s really important because of how alone you can feel when you are caught up in an eating disorder, and I really want to remind people that they’re not alone. I remember when I was at a really awful point in my life, and I felt that nobody would understand and that my behaviour was so alien. I was seeking help from eating disorder ‘help’ forums, as I had nowhere to turn, but these websites are bad news and an awful trap that is even more difficult to get out of. I hope that speaking about my issues openly on Instagram will not only keep people away from these sites to seek reassurance, but will also let them know that the people that they follow and admire also have their own struggles and that it is a lot more common that they may have realised. I think the word bulimia has such a stigma and a misunderstanding around it, and there are a lot of misconceptions. I didn’t actually realise that I was bulimic for quite some time, I’d convinced myself that my over-exercise, restrictive diet and purging ‘bad’ foods was just me being healthy and normal. I’d love to help people realise that obsessive behaviours aren’t actually normal, and to help them become aware before they’re in too deep.

legs

Do you think social media has helped you or hindered you in your progress and self love journey? I have mixed feelings about social media and it’s impact on my eating disorder. In the early days, I think Instagram was definitely a contributor towards my obsession with my weight- I was feeling a lot of pressure to keep up my ‘healthy lifestyle’, which essentially was making me much more ill. However, when I eventually publicly opened up about my disorder, the amount of positive feedback and genuine kindness I received from everybody was so warming and lovely, and I think it’s amazing to have that kind of support network. I’ve been open about my struggles online for just under a year now, and it definitely has helped with my self-love since I started therapy. Some days I will be having a bad day with my body image, but to receive such lovely praise from people who have known my struggles is really special.

Have tattoos played a part in your recovery? I  say they have helped my recovery, but they have definitely made me still feel like ‘me’, when I’ve had low times where I’ve been unsure of who I am. During recovery I have gained some weight again, and my tattoos have helped me with loving myself still too. I can’t imagine to have not had them throughout this journey, they’re the one thing that have always given me another layer of confidence, and I’ve always been able to express myself through my tattoos.

aaaa
Do you have any future tattoo plans? I’m continuing with working on my legs next, I have some exciting plans to try and make them feel much more completed, ankle cuffs, some blacking out and some ornamental work within the things that I have already!

Fashion Pearls of Wisdom: Viewing Pleasure

Our columnist Natalie McCreesh aka Pearl, is a fashion lecturer, freelance writer and creator of Fashion Pearls of Wisdom. In this post she’ll be talking about how she feels she is always fully dressed because of her tattoos… 

FullSizeRender (2)

I’ve been continuing to think about viewing and how we control others seeing our tattoos. When I think about my tattoos I see them on my body as whole. When I’m thinking about new tattoos it’s how they will look and fit onto my body in its entirety, not what will look good peeping out from my clothes. Thinking more about this I realised that even though I share a lot of photos of my tattoos the only people who have actually seen them all in their entirety are my partner and my artist. What anyone else sees is fragmentary, tiny snippets of a fuller story. Bodysuits and large area tattoos are designed to work in harmony with the body and to be viewed as a whole akin to the naked body. In this sense, tattoos whilst a visible medium can remain highly private. As a lecturer and researcher in fashion and identity this is something I have become fascinated by, how we dress and how having tattoos may affect this.

FullSizeRender (3)

Before I had tattoos I would never have worn short dresses, I now crop off the bottom of my jeans so that my ankle tattoos can be seen and I am always on the hunt for yet another backless dress. I used to dress quite outlandishly, obsessed with Vivienne Westwood my clothes were always a talking point and I certainly stood out in a crowd. I’d walk for miles in skyscraper heels and think nothing of it. These days I’m more often found in ripped jeans and dirty old Converse. I wear more of my boyfriend’s clothes than my own, over size t-shirts and plaid shirts. Perhaps getting older has had some impact on this; I will always opt for comfort over fashion now. I save my money for tattoos rather than designer shoes.

How would I dress now though if I woke up tomorrow without any tattoos? I look at photos of myself without the tattoos and I feel like I look naked. I feel like a part of me is missing. Now my skin is dressed I don’t have the need for fancy trappings. I feel I can dress simply- because I am always dressed by my ink.