Upside down tattoos: Which way up should I have my tattoo?

Everyone in the tattoo world has an opinion on this. So tattoo artist and owner of “Surrey’s best tattoo studio 2023” Laura Raña (@lifeininklr) weighs in on the debate… should your tattoo face you or those around you…?

Tattooing has been around for thousands of years. There have always been traditions and ‘rules’ that needed to be followed. And one general rule is that all designs should face the centre of the body – the heart.

For example, front thigh tattoos should face inwards towards each other. And top outer arms will face forward in the same direction the body faces.

Tattoo placement wasn’t always a choice. However, tattoos can now be placed wherever you want.

As a tattoo artist for almost eight years, I’ve had multiple discussions with clients and other tattoo artists about placement – what works and what doesn’t. And it seems to be a reccurring subject that causes huge disagreement and divides so many people time and time again.

So, does it really matter which way up your tattoo is facing? Should it be for you to see or for others to enjoy?

It depends on the subject, for example to invert a face, that we are all used to seeing in the typical position (eyes above the mouth) may be perceived as grotesque. If a face is upside down it may appear unfamiliar or even “wrong” to our brains.

This is because of the exposure effect. The image projected on to the back of our eyes is upside down. Our brain decodes this image so that we perceive it the right way up.

Whether a tattoo is upside down wouldn’t matter if a tattoo is solely for its owner and not for the eyes of those around us.

I have found that those who have just one or two tattoos tend to choose very significant designs. Sometimes, the collector doesn’t want to share these with other people. The tattoo may be a reminder of a lost loved one or a nudge to keep going despite any obstacles.

These tattoos might be so personal that actually it’s no concern of others to see or even comment on. It’s very important to the client to have them facing them. It doesn’t matter if they are seen as “upside down”. It’s also fair to say that it’s the individual’s right to choose the placement for those very reasons.

Following tradition

Most tattoo collectors like to follow the traditional rules of placing their tattoo so that it faces outwards and towards other people. The rules comes from the many tattoo artists before us, their ideology of what aesthetically is pleasing and what fits the flow of the body, always facing the heart.

Because it’s the way it’s always been, a lot of artists will refuse to break tradition and place a tattoo “the wrong way”. I’ve seen arguments between artists and clients about this several times. Neither side has wanted to give in, leaving the client very angry and the artist out of pocket.

Personally, I think we should follow the “rules” with such a longstanding form of expression that goes back to the beginning of civilisation. It seems only right to place designs so people can enjoy your chosen artwork. Aesthetically, it looks more appealing. But of course, I discuss this with every client that steps inside my studio.

Times are changing

But tattooing is moving away from old school, bold thick lines and there’s a new style in vogue: fineline super dainty style. Anything is possible, and more people know exactly what they want. They’re not willing to compromise and don’t care for other people’s opinions when it comes to their chosen body art.

The current trend of patchwork tattoos allows us to bend the “rules” slightly, too. Smaller stamp-like tattoos are placed angled with mismatched positioning which adds to the stickered sleeve effect and uniqueness.

Find the right artist

Ultimately, it’s up to the client and their preferences which way up the tattoo goes. But give it some thought before you head to the studio and mention it to your artist when you book in. I always give my clients the right to choose what makes them happy and to enjoy their tattoo – whichever way up it sits.

The idea of a right and wrong way also opens up discussions – once placed, the tattoo will always have a slight distortion on the body, as we aren’t poles … we taper and twist, so placed the right or wrong way up, the tattoo will still look slightly distorted depending on what position your body is in – begging the question, so does it really matter?

Ambigram tattoo design

If in doubt…

Get an ambigram tattoo. These are designs where different words or symbols can be read from different angles. They are designed with a special kind of symmetry or mirror effect. This allows the word to remain readable even when viewed upside down. Like others, you might enjoy getting them inked for their unique and sometimes mysterious look.

What do you think? Which way is the right way up? Let us know…

Make sure to follow Laura on Instagram and read our interview with her too.

Words and tattoos by: Laura Raña

Tattoo artist Lucy Thompson Speaks at TEDxNHS about free nipple tattoos for breast cancer survivors

Lucy Thompson speaks at TEDxNHS

Tattoo artist Lucy Thompson – who’s also an award winner, businesswoman and mother from Cullingworth in Bradford – recently received a standing ovation for her TEDxNHS talk discussing free nipple tattoos post mastectomy. She offers an alternative option to the NHS through her charity The Nipple Innovation Project

Lucy took the stage before an audience of 400, with millions more tuning in via live stream, to share her inspiring story of how her transformative tattoo work has become a lifeline for so many. After her talk, people lined up to speak with her, leaving Lucy deeply moved by how much her work resonates with others and grateful for the opportunity to share her message.

How The Nipple Innovation Project started

Lucy has been a tattoo artist since 2013 and started offering realistic areola tattoos to support women who have undergone breast cancer surgery. Her inspiration came from her aunt, who experienced a mastectomy, breast reconstruction, a nipple graft, and a tattoo in hospital.

Although her aunt recovered well, ten years after her diagnosis, the fading tattoo needed some love. The prospect of returning to the hospital felt daunting, and the impact on her body image deeply affected her self-esteem.

I asked her what it would mean to her to have this tattoo looking more realistic and she said it would help her feel whole again,” Lucy tells us. “After the trauma of going through cancer, I want to make the restorative period as stress-free as possible and help women feel like themselves again, drawing a line under the arduous journey theyve been through. Why should they have to return for future treatment when it can be done in one process?

Driven by a strong passion for finding a better way, Lucy took matters into her own hands and created The Nipple Innovation Project. 

About The Nipple Innovation Project 

The Nipple Innovation Project became the first charity to collaborate with the NHS by partnering with Bradford Teaching Hospitals to offer nipple tattoo services post-surgery. This groundbreaking initiative caught the attention of TEDx, leading them to invite Lucy to speak about her work and her direct involvement with the NHS.

Lucy founded The Nipple Innovation Project in 2018 to provide education, funding, and access to skilled tattoo artists for breast cancer survivors seeking specialised nipple tattoos. After founding the project after years of doing private work, Lucy’s story went viral through a BBC article. She was soon overwhelmed with requests from women across the country seeking her help with their faded hospital tattoos.

Currently, survivors undergoing mastectomies are offered free semi-permanent tattoos through the NHS, but they often fade and can lead to physical and emotional challenges. Repeat treatments are rarely available due to funding limitations and the risk of further damaging delicate scar tissue. Determined to make a difference, Lucy launched her initiative to advocate for permanent 3D nipple tattoos.

Example of nipple tattoo provided by The Nipple Innovation Project

The project aims to raise awareness of this life-changing services, ensuring people know it exists and have access to information about all available choices, encouraging them to make informed and educated decisions.

Work was, and still is being done by practitioners who are given minimal training, and they are unintentionally causing further damage,” explains Lucy. “I wanted to make my service accessible to anyone affected by breast cancer without cost being a factor and I wanted to build a directory of artists throughout the UK to make it more accessible to more people, so the charity was born. This has been a huge labour of love, and so much harder than I anticipated, but we are making inroads to this becoming more mainstream, and it is all worth it.”

Lucy Thompson at TEDxNHS

Centered on the belief that ’ideas change everything’, TEDx fosters impactful conversations and the exchange of big ideas worldwide. Having a woman in the tattooing industry take the stage to use this platform for destigmatising a taboo topic is truly incredible.

The work we do is still so unknown, but it can be life -changing,” says Lucy. “When people come out the other side of cancer, there’s still so much trauma to overcome and after a mastectomy, theres not just physical healing, but emotional, too.” 

Nipple tattoos are offered on the NHS for people who want them, but they are basic, semi permanent and they quickly fade away, negatively impacting a person’s self esteem. Our solution is here to stay and the result is much more realistic looking, as we are using our specific skills as tattoo artists.

We also offer our services in a beautiful private studio in a rural setting, out in the countryside, so there are no hospitals and the experience is one that encourages reflection, escapism and serenity, helping survivors to find their confidence again, and to help them love their bodies again after they have been through something so life changing.”

Watch Lucy Thompson’s full TEDxNHS talk, here

Follow The Nipple Innovation Project

Stay connected with The Nipple Innovation project by following them on Instagram, Facebook, TikTok, and YouTube, where you can witness their stunning creations come to life. 

“Pixel art tattoos are a unique style that requires absolute precision and a high degree of creativity,” interview with tattoo artist Mr Pixel

He grew up playing loads of video games, so tattoo artist Mr Pixel (@mrpixel.tattooer) who’s based in Singapore, brings that nostalgia into his tattoo style. It reminds him of a simpler time, which especially resonates with us as we came of age in the digital era. Who doesn’t miss their Sega Mega Drive and their 90s childhood bedroom? But pixel tattoos are definitely having their moment in the spotlight so we caught up with the artist to find out more about how he honed his pixelated craft and how he takes inspiration and, well basically, pixelates it … yep to pixel tattoos, nope to pixelated photos…

When and why did you fall in love with tattooing?

I was always curious about tattoos since I was young – mostly because of my dad’s influence. He has a full back eagle tattoo. As a child, I was always curious and fascinated about it. I loved looking at it. It made me wonder about why and how we can have a piece of art work drawn on our skin and hidden under our clothes.

The day I did my first tattoo was the best feeling in my life, because I fell in love with it right away. Being able to express my artwork on and with clients who share and feel the same is amazing. 

Another moment was when I participated in The Lion’s Gate Singapore Tattoo Convention 2024 and competed for Best in Small colour category. I managed to execute a piece of flawless artwork for my client and I’m humbled to be awarded second place. It was fulfilling and a proud moment that keeps me motivated and I look forward to more challenges ahead.

How long have you been tattooing? How did you learn and what was it like learning? 

I started tattooing during the COVID pandemic, I did not go through a traditional apprenticeship. I learnt along the way and I’ve been fortunate to meet amazing artists who guided and shared with me. With a lot of hard work and dedication and together with the support of my sponsors and pro team such as Poseidon Tattoo, Drpickles and World Tattoo Events, I was exposed to more opportunities.

What was your first tattoo experience like?

My first tattoo was done on my thigh! It was a pixelated Pac-Man and that started my journey of pixel tattoos. It was challenging because I needed to focus on my techniques and endure the pain. 

How would you describe your work? 

Pixel art tattoos are a unique style that requires absolute precision and a high degree of creativity. Each design is meticulously crafted, often invoking a sense of nostalgia by bringing back childhood memories of early video games and 8-bit art. These tattoos are not just body art. They are a vivid reminder of a simpler time, resonating deeply with those who grew up during the dawn of the digital age.

How did you develop your style to what it is today?

I grew up playing a lot of games, I enjoy redesigning and expressing my work with a touch of digital age and a sense of nostalgia. Putting colours into my work is essential to bring out the look and feel that I want to achieve. 

What’s your favourite subject/topic to tattoo? Do you do more flash or custom work? 

I enjoy working on custom projects, redesigning any references into a pixel art tattoo, giving it a facelift of a digital look. I enjoy doing both flash and custom work.

What do you like to do in your spare time? Does this inspire your tattoos? 

I love travelling, experiencing different cultures and meeting new people. I’m humbled to be on the pro team of World Tattoo Events, which gave me the opportunity to travel around the world, competing and judging in various tattoo conventions. 

What’s it like tattooing in Singapore?

Despite being a small country in size, Singapore has a dense population with people from different races and cultures. The tattoo scene in Singapore is great! People are open and accepting with tattoos and Singapore is home to many amazing tattoo artists as well. 

Any thoughts on the tattoo world as a whole? Where it is now and anything you hope might change?

I want to continue meeting great artists, learn and share new experiences and knowledge. I want to leave a legacy behind and I am inspired to be one of the best pixel artist internationally.

I’m honored to be invited as part of the panel of judges in the recent Ancona International Tattoo Convention 2024 in Italy. I’m also invited to judge for various conventions in 2025 such as Inkdian in Goa, Art Culture Convention in Chennai and ArtisticInk Festival in Thailand. This gives me an opportunity to give back my knowledge and insights back to the tattoo industry.

What are your hopes for the future?

Over the past few years, the growth in the tattoo industry was enormous. New equipment, tattoo ink, needles, sterilisation and aftercare products made significant improvements in tattoo quality on skin. I hope to inspire artists to keep up with new knowledge and equipment and make the industry a better one!

Make sure to Mr Pixel on Instagram @mrpixel.tattooer for more tattoos and to book yours.

We’re always talking to amazing tattoo artists, check out our latest interviews.

“We welcome discussions and opposing opinions, we don’t do ‘cancel culture’ or belittling,” interview with tattoo artists Gemma & Tara Horrors

Gemma and Tara Horrors (yep that’s their legal surname) met 13 years ago and fell in love – with each other and tattooing. They’ve been on quite the journey together, opening up two studios in Darlington, UK, and fighting sexist and outdated attitudes in the industry. Here they tell us all about their studios and what it’s really like to be married and work together…

Tara and Gemma

What inspired you to become a tattoo artist?

Gemma (@gemmahorrorstattoo): My favourite bands as a teenager were all heavily tattooed. I was a typical punk kid, as soon as I was old enough to get tattooed, I did. But I never thought I could be a tattoo artist until TV shows with female tattooers started airing. It was the coolest thing and the ultimate rebellion. I was working on the bank as a health care assistant alongside studying for my adult nursing degree, when I decided to become a tattoo artist.

Tara (@tarahorrorstattoo): I’d started getting tattooed at 15, in a studio next to the takeaway I worked in. I’m guessing the long hours and late-night shifts helped convince the studio owners that I was 18.

It wasn’t until I met Gemma that the idea of becoming a tattoo artist even occurred to me. Between my first tattoo in 1999 and meeting Gemma in 2011, the shift in the tattooing world was monumental, especially with shows like Miami and LA Ink.

I’ve always loved tattoos, getting tattooed and even the smell and feel of being in a studio. But before this new wave, the life of a tattoo artist didn’t look appealing. I changed careers a lot. I was a Prison Officer for three years and heading towards a career change when the idea of being a tattoo artist had become not only appealing, but plausible.

Is there a moment you fell in love with tattoos?

Gemma: It was feeling so much more confident in my own skin. Tattoos have that ability to turn your insecurities into confidence.

Tara: Not one specific moment but rather a period of a few weeks, where I suddenly became obsessed and consumed entirely by tattooing and tattoos. This was just after I’d tattooed myself for the very first time. It wasn’t until I held the tattoo machine and began creating myself that I became enthralled.

Blackout half sleeves, no coverups. Left arm fresh, right arm 2 years healed by Tara Horrors.

You have two studios, we want to know all about them, what’s the vibe?

Gemma: We created our studios to be complete opposites, so customers and artists have a choice.

House Of Horrors Tattoo Company (@houseofhorrorstattoocompany)

  • Appointment only
  • All-female studio
  • The aesthetic is sophisticated Victorian-esque, industrial with a touch of steampunk
  • The vibe is relaxed and professional

EightySixx

  • A modern walk-in street shop
  • Customers can call within the shop’s opening hours and get tattooed with a minimal wait
  • The vibe can change daily depending on the customers, the tattoos, the different artists and desk staff
  • It’s fun, energetic, open, friendly and inviting
At the back of the private studio Tara and Gemma have their side by side work stations. Gemma tattoos at the front and Tara at the back. All decor, including resin worktops was built by Tara.

You own a mixed gender studio and a female-only one, why is that so important?

Gemma: Some customers feel more comfortable being tattooed by and being in the company of females. There’s many reasons for this. I personally love working alongside the women in our studio, there’s nothing quite like it. The support and motivation we provide each other is something we all treasure. We have each other’s backs no matter what.

On the other hand, we have all worked with men in the past and do enjoy that too. I love having the guys as part of our team and I wouldn’t change that – they are a crucial part of our team and success.

Tara: This may sound controversial, but from personal experience and through observations of others, it is clear that when men and women do work closely together, it is often in a way that reinforces gender roles. Something so simple as looking over at a female colleague when the phone rings, despite everyone being free to answer it. Secondly, and I think this is just a default in men in general, but unfortunately women are still subjected to having opinions forced upon them by the men they work with. This can be regardless of time served or position held and this can sometimes quash a woman’s motivations and inspirations.

A female-only studio can allow women to explore and develop on their own terms. Don’t get me wrong, the newer generations of men are much more aware of these issues and can be understanding at times. This is exactly how the guys we chose to work with are. Still I think there is a little way to go yet.

Back left to right: Gemma, Tara, Katie, Paulo. Front left to right: Lucy, Stephen, Ellanna.

Do you have any red flags to watch out for or advice you’d like to share with clients?

Gemma: One thing I’m very open about is certain buzz words being used that are misleading to clients. A popular one is: ‘safe space’. I feel like this is sometimes used as a selling point but can have a very misleading meaning behind it. A safe space is what each individual deems it to be. For us, a safe space is a place in which you are free to be yourself without fear or judgement. We welcome this in our studios, we welcome discussions and opposing opinions. We don’t do ‘cancel culture’ or belittling because someone may have an opposing view to us.

However, at the same time, we do not tolerate hateful or disrespectful behaviour either. A lot of studios I see advertising themselves as safe spaces have also openly announced that people with certain beliefs, opinions and political views are not welcome in their studios. I have seen this on a few occasions and it’s pretty hypocritical and misleading for a customer.

So, if you see the term ‘safe space’, drop the studio a message and see what they actually mean by that. You might find they genuinely mean you are safe, free to be yourself and free from judgement. Or you could find yourself in a situation where you are only welcome if you fit a specific set of conditions.

Tara: I don’t think it’s necessary to get too bogged down in listing red flags, as people are pretty good at researching online. I’d just say, get your stalker hat on and go for it. Check out Instagram, Facebook pages and websites. Visit multiple studios, or at least check them out thoroughly on Google Earth and through tags on socials. Check out all the artists who work there, their style and vibes etc. Find a studio that seems right for you and trust your instincts. If it’s your first tattoo, ask questions – avoid studios and artists who aren’t willing to answer your questions or put you at ease.

Geometric leg sleeve by Tara Horrors

You opened your shop 12 years ago, and you’re the first women to set up a tattoo shop in your area, what kind of reactions did you get?

Gemma: We had a lot of patronising reactions at the beginning. Most of these reactions came from the fact that we weren’t JUST the only females to set up a shop in the area, we were the first tattoo artists in around 20 years to have the balls to open a studio in the area. There was only ever one other successful studio in Darlington.

People constantly devalued everything we achieved, usually men. We encountered males in the industry telling us that they themselves were afraid to do what we were doing. They were even telling us that maybe we should reconsider opening the studio and tattooing at all.

We also had a lot of jealous reactions. Reactions I doubt men would receive if they were to do the exact same thing. I feel like people don’t like to see others doing better than them, especially when that person is a woman.

Sacred Heart tattoo on calf by Gemma Horrors.

Do you still get those reactions now?

Gemma: The reactions have changed since then. It’s been a long road with people wanting us to fail on the way, but we wouldn’t have it any other way. We are stubborn and petty as hell. Other people’s doubt just fuels us.

There are about 15 studios in Darlington now, which all opened after we made that first courageous move 12 years ago. Honestly though, we personally love healthy competition, it keeps us sharp and inspires us to grow further. It’s crazy to think that two “girls” that “don’t have a clue” potentially opened the door for all of them.

Do you think representation of women is changing in the tattoo world?

Gemma: It’s definitely changing, without a doubt. Women are producing world-class tattoos and showing how far we can go. We do have more respect than we have had before, but there’s definitely more conversations to be had.

A concern for me is the treatment of younger women coming into the industry. We have women in our studio who have experienced disgusting treatment and I continue to hear similar stories.

Tara: It definitely is changing and for the best part it’s going in the right direction. For women who tattoo now is not the time to be complacent and to take things for granted, it’s time to come together to stand up for each other.

Chicano leg sleeve by Gemma Horrors.

Are there any conversations that still need to be had?

Gemma: I’m not so sure these conversations need to be had amongst the women as much as they do amongst the men. We educate our apprentices about how they should/shouldn’t be treated. This should be a standard procedure of apprenticeships but unfortunately it’s not.

I’ve heard about conversations where multiple guys are talking about another male tattooer being inappropriate with younger females in the industry. The conversation ended with them acknowledging his actions were wrong but how he was “a cool guy though”. As if that makes it acceptable to be a groomer? It’s disturbing.

We all need to be on the same page. There are men who will stand up for women and what is right, but others are dismissing these issues because it just happens to be their “bro”. It isn’t enough to just have women calling out predatory behaviour, we need the men witnessing and dismissing it to condemn the behaviour too.

Tara: Far more than I feel there should have to be. Apparently, a local man, with close associations with a male known sex offender, is all set to help fund and set up an ‘all female tattoo studio’ in our local area. That violates everything an all female studio stands for. As an ex Prison Officer I have spent a lot, quite frankly far too much time in the presence of sex offenders and the thought of them having even the slightest involvement of anything that is so treasured by me is vile.

In fact, I think having any man involved in this way taints the idea of what we have come to believe an all-female studio means. I do really feel that the women in our industry, especially the younger or certainly more impressionable ones, need to have more guidance, protection and support. This can only happen if it is talked about.

Part of the merchandise collection, which will be expanding greatly in 2025.

How did you two meet?

Gemma: We actually met in the small Yorkshire town in 2011 where we both lived, after being introduced by Tara’s younger brother, who was a friend of mine. We had never met before, despite living in the same town at different points in our lives. We like to think that this is more than a coincidence that we met when we did and that it is how it was supposed to be. Then we got married in 2012.

How was it tattooing each other?

Tara: Here’s the thing, I ‘ve never met a tattoo artist who likes being tattooed, in fact everyone I have met absolutely hates it. When you’re being tattooed by the person you love most in the world, it makes that situation just that little bit worse.

Then to top it off, with us both being tattoo artists, we constantly squabble over the tiniest things like the amount of times someone wipes over the tattoo or how hard they are stretching the skin. They say you should never teach your partner to drive, and I would say the same thing about tattooing them. Unfortunately for us, it makes too much sense to tattoo each other, as we love each other’s styles of work and literally tattoo every day side by side.

Gemma.

What’s it really like working with your wife?

Gemma: A rollercoaster, we opened the studio when we had only been together a year. So we learnt a lot about each other as we grew together. There’s challenges to overcome when you are working with your significant other but it’s certainly made our relationship bulletproof.

I am so proud of how we have evolved together and the team we have spent years of trial and error building. We get to laugh all day, talk all day, with each other and other people. All while doing what we love and with our best friends too. Tattooing is a huge part of our marriage and our lives, I will always be grateful for that and will never ever take it for granted.

Tara: Working with Gemma has its upsides, and its downsides. If I’m being honest the ups far outweigh the downs and I see that as a win. Although we are now at a point where we can really enjoy what we do, with only a fraction of those feelings of worry and anxiety that come with owning our own businesses, it certainly didn’t come easy.

Although we can be chalk and cheese on most things, we learned very quickly that communication, trust, loyalty, and respect would play a massive role in where we are today.

You can find out more about House Of Horrors Tattoo Company on their website. Make sure to follow both tattoo artists for more tattoos and booking information.

“Tattoos leave an imprint on everyone – whether good or bad. I thought this was so interesting, and I guess I got hooked,” interview with tattoo artist Edvin Tedebring

Tattoo artist Edvin Tedebring (@e.tedebring) has been tattooing for seven years and now works at Dropout in Copenhagen. Back when he first started, he thought about giving up, but his wife encouraged him to keep going – and we’re so glad he did. His work is monochrome with a beautiful ethereal quality to it and his tattoos are a collaboration with each tattoo collector. He takes us back on his journey to discover how his style has become what it is today…

When and why did you first fall in love with tattoos?

I honestly think my love for tattoos was always there. I found tattoos fascinating and intriguing – even as a kid. Tattoos seemed to leave an imprint on everyone, whether good or bad. I thought this was so interesting, and I guess I got hooked.

The interest in making it a career probably started out when Miami Ink was popular on TV. My drawings started becoming influenced by tattoo designs I saw. I pretty much made up my mind that I would make this a career, even though my designs were absolutely terrible at the time.

How long have you been tattooing for? What was it like learning?

I have been tattooing for seven years now. When I started out, I did an apprenticeship in the north of Sweden, where I am from. I remember the first time I tattooed synthetic skin, and I came home to my girlfriend, now wife, and told her this is not for me. I thought I was so bad that I would never manage to ever learn, so I’d better just quit immediately. Luckily for me, she pushed me to continue and she has kept on pushing me since the first day in this career. If it was not for her, I don’t think I would be where I am today.

With that said, it was tough in the beginning. I kept developing slowly but steadily and I worked really hard to make this a serious career. I am glad I didn’t give up, even though I considered it several times.

How did you develop your style to what it is today? What draws you to using just one colour?

When I started out I was drawn to gothic and horror themed tattoos. At the time, I thought that was what I wanted to keep doing. But as I progressed, I felt like a copy of a copy, and the horror motives felt so generic and repetitive. I needed to do something different.

I started adding abstract elements such as splatters and sketchy lines to my designs, to make them into something different. This led to me going more and more abstract and away from the gothic styles towards more peaceful and calm motives. That is where I essentially found myself, and that is where I am now. I am still developing ,of course, but I do believe I will be within this realm of style for a long time – if not the rest of my career.

I only use black and grey because I never personally liked colours. Don’t get me wrong, I appreciate some great colour work out there, but it was never something I wanted to either make or wear myself. How I think in terms of design is simply monochrome.

Your tattoos have an ethereal artistic quality to them. Do you consider yourself an artist, first and foremost?

It is interesting that you should ask that. I actually consider myself a designer rather than an artist. Before I got into tattooing I did a bachelor’s degree in Digital Media Production; where graphic design, UX / UI design, communication and photography were some of my favorite focuses.

With that in mind, I make great use of my eye for design and knowledge from my education in my tattoo work. I combine my graphic design skills and abstract artistic side to create my work. I don’t have any training in fine arts or such, and therefore I just consider myself a designer and a tattoo artist.

How do you usually work with customers? Is the process a collaboration?

All my work is custom, based on the communication with my collectors. Normally we will exchange ideas and thoughts and then I will make my design and present it to them on the day we meet for the session. Sometimes I draw the design freely on the skin, in which case I first sit down with my collector looking at inspiration from my previous work, to get an idea of what they want.

I sometimes make design concepts I want to do and post them as available, but I do that less and less now, as I prefer custom work.

Do you love to travel? Where have you been and where’s next?

I do love to travel, yes. Part of why I like this career is due to the travelling and the opportunities that it creates. My next trip will be to London, where I have been many times before. I enjoy that city a lot.

Which artists do you admire and why?

I like a lot of different artists, both within tattooing and other forms. I have had the pleasure of meeting a lot of fantastic tattoo artists over the years, and they each leave something that I take with me. Whether technical skill, entrepreneurial skill or anything else. I admire any artists who stay true to themselves and their vision.

Are you planning any guest spots? If so where and how do we book in?

This year I did a lot of guest spots and the last one will be London in November. I will be guesting at EXP Haus / 10a Collective. Then I will go to Berlin in January. It’s all booked up already, but normally I take requests through my website etedebring.com.

What are your hopes for the future?

I always have a lot of big hopes and plans for my own journey, but I keep them quiet until I’ve made progress worth sharing.

As for the tattoo world, I hope we all can embrace the new era of tattooing and stop with the gatekeeping and negative attitudes. Tattooing is part of the creator economy, and everyone has to adapt if they want to remain in the game. That means working as an entrepreneur and an artist. The tattoo industry has never been better, in my opinion. It holds endless opportunities for the ones who are willing and hungry.

Make sure to follow Edvin (@e.tedebring) on Instagram and check out his website for more tattoos and to book yours.

We’re always talking to amazing tattoo artists, check out our latest interviews.