Forever More The New Tattoo

Modern-day passion, tangible tradition, and striking creativity: trace how tattooing continues to evolve in the follow up to Forever.  

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Art on the body is painful to acquire, arduous to own, and intimate to produce, and as such may be the best refection we have of the soul of modern life.

Matt Lodder, Preface

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Forever More covers the best of the ever-changing contemporary tattoo underground. Bold tribal motifs and gritty stick and pokes bask in a resurgence alongside the fluidity of watercolours and the deviance of Art Brut. From traditional sessions in parlors to traveling artists, Forever More celebrates tattooing’s unsung heroes and contemporary celebrities.

Forever More tracks the scene’s inventiveness and originality as tattoos continue to emerge from subculture obscurity. Just as the needle infuses the skin with ink, the artists profiled infuse life into current tattoo culture. In a scene where artists travel the world, often organizing appointments exclusively via social media, tattooing can be a lifestyle and a way of life. Featuring Miriam Frank, Duncan X, David Schiesser, Grace Neutral, Fidjit, Isaiah Toothtaker, and many others, Forever More explores their unique stories and iconic work whilst creating a comprehensive narrative of this dynamic and enduring scene.

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Careers: Tattooed E-Commerce Stylist

We chat to 30-year-old Ecommerce and Editorial Stylist Rebecca Griffin, from Leicester about her tattoo collection…

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What drew you to tattoos, did anyone influence you? I was always fascinated with tattoos and body adornment from a young age, and I chose to research this as a subject when doing a self-directed art project at university. During my college years I was particularly interested in tribal and international cultures, and the meanings behind the traditional ink work you would see covering the bodies of tribal men and women. My fascination then developed into looking into fashion subcultures and how they adorned their bodies with piercings and tattoos, which similarly were influenced by their surroundings.

Can you tell us about some your tattoos? I got my first tattoo at 27, all my tattoos I have are of birds and the reason that I left it so long to get any tattoos, was because I wanted to be sure. As I never want to have any tattoos I’d live to regret. My second tattoo work is a number of birds sitting or moving within wild flowers and leaves. These are my favourite and are by the lovely Tiny Miss Becca!

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Bird tattoos by Tiny Miss Becca

I had originally had the idea to have two birds positioned flying up from he tops of my feet to my ankles surrounded by flowers. Once these was done I decided I wold really love to extend them up and a around the bottom of my legs with more birds and flowers. And Becca agreed and thought it would look great too. Becca has drew each bird to have it own personality and work with each other so they look like they are part of a flock. There is a total of seven birds and the cutest little egg basket.


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I never really been a fan of my legs as I am a very pale person and feel all my vain’s show to much so was never one to get my legs out in public. I now absolutely love my legs and they are my favourite part of me thanks to Becca. She really powers through to achieve the amazing work she done for me. I love that even though we was only planning to start and finish with just the two birds she’s managed to create a design for me that looks as though we always planned to have all the birds wrapped round to begin with. Becca is such an amazing talent and I feel very privileged that she was excited by my idea and wanted to carry on the work for me.

How did you get into your current role? Before I was a e-commerce stylist I was working as a fashion designer, which I enjoyed doing but wanted to have another creative outlet outside of my job. Before I became a designer I used to do visual merchandising for a high street store and wanted to get back into a role similar. I began to style for fashion photographers, I began to build up a fashion styling portfolio by working with models and MUAs. I slowly progressed to improve and have a greater understanding of what was required to fully organise and style a fashion shoot and began to feel inspired to change my career path and get into styling full time. A close friend of mine knew of a e-commerce Stylist opportunity that had arose and advised me to go for it, I did and I got the job and I’ve not looked back since.

Can you tell us a little bit about your other projects too? I still style a lot of fashion shoots out of my full time styling role as I really love the chance of organising and directing a shoot that is fashion editorial inspired. E-commerce styling is great and I love that too, but it’s very commercial and sometimes a little restricting creatively. I really like having a diverse portfolio that shows the work I can create commercially and editorially.

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Photoshoot styled by Rebecca

Did you have to study or have you worked your way up? I have worked my way up to this role and made it a personal goal to keep working hard to gain as much experience in this role as possible. It’s not easy to be able to get models, photographers and make up artists to work with you, which is why it so important to be persistent in your search and communication with fellow creatives.

What is a typical day like? I style in a photo studio based in Rugby, these products are then uploaded to the fashion retailer’s website. When I arrive there is normally a rail of clothing I will need to style a shoot on a standard model size mannequin. I get to use a really cool price of equipment called a style shoot which allows me to get the clothing product I’ve styled shot without the requirement of a photographer. Some days I do style clothing on a mannequin set also, working closely with a photographer to achieve an editable shot that will be re-touched before going on to the retailer’s website. Also the products I shoot need to be shot as symmetrical a possible which sometimes can be a challenge, but is all part of the fun.

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What do you love about your job? The studio I work in means that I get to see and style lots of big name brands, such as Moschino, Alexander McQueen, Emilio Pucci and Versace. I really love having the chance work with these products. I also working in a really nice environment where we all work closely and well together as one big team.

How do you dress for work? Quite casually, jeans and nice t-shirts or shirts with Dr Martens or bright colourful trainers. My style is a little boho hippy, skater-ish rocker with a little sports mixed in. As you can tell I am not very good at describing my style, but my usual aim when I get dressed for work is to wear what comfortable but has a little personality to it.

Do you show off your tattoos? Yes, I do. I’m very lucky to work somewhere that does not discriminate against or does not like tattoos on show.

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How do people react to your tattoos? Majority of the time people love them and are really interested and ask lots of questions. I do on the very rare occasion get disapproving looks but it’s a personal preference thing and I love them which is all that matters

Do you have any advice to other people considering their careers when getting tattooed? I would say go for the career you want to do, you can still have tattoos just be mindful where on your body to have them. If you want a career where tattoos can potentially lower your chances of getting a job then get them in places you can cover them with clothing.

Give Away & Interview: Stuart Gardiner Design

We chat to Stuart and Sam, a husband and wife duo producing design-led, British made home-wares and founders of Stuart Gardiner Design. Check out our Instagram for details of our giveaway (you could win the oven gloves in this photo!)

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When did you set up your business? What did you do before? I set up on my own in 2008 leaving behind a job in the music industry designing album covers etc, which after a few years seemed to be a dying business. Going alone seemed like the only option for me, and after that and I had lots of ideas. Sam is a textile designer by trade and she worked at Laura Ashley HQ for 14 years, designing fabrics and wallpapers, but has always had a hand in the business. I used her colour skills from the beginning.

What inspired you to do so? How did it all come about? My degree course was in Graphic Information Design, so this was the info graphic direction was the format my first designs took.

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How long have you and Sam been together? How did you meet? Why did you decide to work together? Who is more creative?! We met at school about 25 years ago! We went off to different colleges/universities (me to Falmouth, Sam to Huddersfield). I got my first job in Bristol and Sam in London, so it was a few years before we lived in the same city again. By 2011 the business was growing, we’d had our first child and so after maternity leave Sam joined me in our studio in East London. We made the move out of London two years ago and Sam now works with me three days a week researching and developing new ideas, doing our social media and sales. I wouldn’t dare say who is more creative but it would have been handy if one of us was more business minded – we just have to wing that side of things!

What influences your designs? I grew up heavily into music and skateboarding, and still am, so the rich visual culture of both have had a massive influence on my design work. I’m very drawn to typography and graphic images/illustration in general which I think comes across in my work.

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You create a host of tattoo inspired products, do you have tattoos? What draws you to tattoo artwork? We don’t have any ourselves – as a designer I could never commit to having a permanent image etched onto myself – I change my mind too much. I also remember desperately wanting a Celtic band tattooed on my bicep when I was about 18. If I’d had it done, I would never get my arm out now! Saying that, I am very drawn to the graphic styles of tattoos, and I really love the work of tattoo artists like Mike Giant. Someone has had one of our designs tattooed on their leg though (see below)!

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What types of things do you sell? Do you design the illustrations? How are pieces created, what is the process? I never intended the business to be so focused on tea towels and oven gloves, that’s just how it’s happened! My first design ‘A Seasonal Guide to British Fruit and Vegetables’ was originally going to be a print to frame and hang on the wall. But I then thought a tea towel would be handier and always in the kitchen.  The design side is just down to me at the moment. We generally pick a food or drink related subject, research the hell out of it, and then begin an appropriate design solution. It can often take a long time as we try to be as thorough as possible, and we often don’t know much about the subject matter.

Do you do commissions? Where can people buy your products? We do occasionally work on commission and have done projects for Liberty London, the V&A, Selfridges, Friends or the Earth and Lurpak. We have just finished a commission for a new shop called Naiise, a print all about gin. Our products are sold all over the country from gift shops to delis and vineyards, but you can buy the whole range from our website and we ship all over the world.

Head to our Instagram to find out how you can enter our give away to win a whole host of tattooed oven mitts and gloves!

Interview With Igor Puente

We chat to 25-year-old travelling tattoo artist Igor Puente, about his style, how he got started and his future guest spot plans…

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When did you start tattooing? How did you begin? I started tattooing  six years ago  in my home, as I couldn’t find anyone who wanted to have me as apprentice in Madrid. In the beginning it was quite difficult, but I worked hard and studied art the first three years, which turned out to be the perfect combination to become a professional tattooer.

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What inspired you to become a tattooist? I wanted to be creative in my work, and I thought that tattooing was the best way to do that. Sometimes my clients come to me for one piece of my art and they give me lots of creative freedom, to me this is like the paintings or sculptures in the Renaissance period. People back then had art on their walls and now people have it on their skin.

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How would you describe your style of work? Has it changed over time? Right now I’m into creating mutated animals with lot of eyes and heads, and if the customer lets me do it, then I like to use red .I really love animals, so for me it’s amazing that I get to create lots of animals. When I started out I loved horror stuff and black and grey, but this changed when I saw the work of tattooer Eckel. I couldn’t shake the beautiful drawings out of my mind and that was when I decided to work in a more neo-traditional style.

You tattoo a lot of animals, do you enjoy making these? What would you love to tattoo? I really love animals! My first career choice was to become a vet, but I decided to choose something much more creative. Animals are my favourite thing to tattoo. If the animal is also red and has lots of eyes than I am in heaven!

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What influences your art? Are there any artists you love? I am influenced by everything, from nature to films, TV series and books. I love a lot of other artists and they influence my everyday life. Eckel, of course is for me the master, but I also admire Alex Dörfler, Antony Flemming, Adrian Machete and many many more.

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Do you have any guestspots or conventions planned? Yes lots of them and I am every excited!
23 November – 22 December  10 Thousand Foxes Tattoo, New York
5-9 December Mystic Owl in Marietta, Georgia
16-20 January Tattoo Addicts, Bilbao Spain
24-25 February Brighton Tattoo Convention