Felix & Loretta Leu: Berber Tattooing in Morocco’s Middle Atlas

Crafted by Felix and Loretta Leu, Berber Tattooing in Morocco’s Middle Atlas is a tremendous account and celebration of the lives of the Berber tribe’s female tattooers in Morocco. Brought to life with illustrations by Aia Leu and edited by Joanna Kate Grant, the book opens up a new and fascinating unseen world of the Berber tattoo traditions…

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Berber Tattooing is a unique and tender record of the tribal skin art of Morocco’s Middle Atlas and the female tattooers who created it. Felix and Loretta Leu’s road trip in 1988 consisted of a series of chance encounters. Each one of which opened a doorway into the intimate world of the women of the Berber tribes.

In this book, the women tell their individual stories, revealing the traditions of the tattoo in their culture, together with insights into the lives that they led.

Sensitively captured in drawings from the time, by Aia Leu, the faces of the Berber women speak of a tribal culture that was fast disappearing, even then. As tattoo artists themselves, Felix and Loretta were able to find a common ground with the Berber families, gaining unprecedented access into this sparsely documented Berber art form.

This book of previously unpublished work, collected nearly thirty years ago is a tribute, to the art of tattoo, to tradition, to family and to love.

7.Hajah pencil on paper 32 x 2 4cm Aia Leu 1989

Hajah pencil on paper, 32 x 24 cm, Aia Leu 1989.

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Loretta being hand tattooed by Fatima using the technique taught her by her mother.

2.Loretta Leu with tattooist Aicha Bent Hamadi in 1988

Loretta Leu with tattooist Aicha Bent Hamadi in 1988

About the authors:

Felix & Loretta Leu, both born in 1945, were artists, “freaks”, and adventurers. From 1965, when they met in New York City, until 1978, they travelled and lived in America, Europe, North Africa, India and Nepal, and in time were accompanied by four children, who were all born on the road. In 1978 they discovered tattooing as an art form, one with which they could support their family anywhere in the world. In 1981 they chose to settle in Switzerland where they created The Leu Family’s Family Iron Tattoo Studio. Felix died of cancer in 2002. Loretta, lives in Switzerland, walks in fields and forests with her two dogs, and is writing a history of her life with Felix.

Swiss artist Aia Leu was born in 1971, the daughter of Felix and Loretta and the granddaughter of Eva Aeppli, she was born in an old finca on the little Island of Formentera (Baleares). She lives with her family in the mountains of Kenmare, Ireland. Aia is currently working on a series of oil paintings for a two-woman exhibition planned with Titine K-Leu, and also illustrating a 78 oracle deck inspired by ‘Thoth Journey’ a book by JoannaKate Grant.

8.Aia Leu and Loretta Leu

Aia Leu and Loretta Leu, 2017

Interview with Kerste Dixon

27-year-old tattoo artist Kerste Diston creates beautifully abstract watercolour tattoos at her tattoo studio, The Drawing Room in Coventry.  We chatted to Kerste about her style, and running a fully female tattoo shop…

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How long have you been tattooing? I’ve been tattooing around seven years.

How did you start? I started as an apprentice at a studio in my home town in Rugby where I worked for about four years.

What drew you to the tattoo world? Its always something I’ve been interested in. As soon as I turned 18 I was in studios getting work done. I’ve always been more interested in creative industries. I did footwear design at uni before getting my apprenticeship and I did art at college. I can’t imagine not doing something creative as a career.

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How long have you been a studio owner? How did it all come about? I’ve had my own studio for nearly two years. It just sort of happened – I left the studio I worked at in my home town in Rugby and I started working in Coventry. I had an old school friend who has their own business at Fargo Village where my studio is based. When I saw him posting on social media photos of Fargo I was intrigued. It’s a village for creative business and I thought that it would be the perfect place for a studio. They thought a tattooist would fit in well and they had a small unit available. My mum and dad encouraged me to go for it and set off on my own! I’m not sure I would have had the confidence without them to do it. But it’s definitely the best desicion I made. I opened in May 2016, and it started as a small private studio with just me. In May 2017 we expanded into next door and now we have myself and four other full time artists.

Who works in The Drawing Room and what kinds of tattoos do they create? We have myself who specialises in abstract watercolour and black work. Hanah who does super cute girly neotrad work, Emily our apprentice who does blackwork and Haley who does minimilist blackwork

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Was it your intention to have a fully female shop? To be honest it just sort of happened and now it’s a thing. Most of us have a mostly female customer base too because of the style of work we do so it all just sort of fits. That’s not to say if the right artist came to me looking for a job and was a guy I’d turn them down! It just happens that everyone so far that’s been right for us has been female! We also have lots of guest artists – we seem to have made this reputation where ladies like to come guest too, which is lovely! So many people think a big group of girls can be bitchy but honestly the studio is the complete opposite of that – it’s such a lovely place to work and I’m so pleased to have the team I do!

How would you describe your style? Has this changed? I do mostly rainbow watercolour work, however I’ve branched off into doing darker blackwork. It’s still quite abstract but it’s just opened up some more doors for me work wise!

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Do you prefer colour or blackwork? Is there anything you would love to tattoo? I like both colour and blackwork equally – it’s nice to break things up sometimes If I’ve had a week of all colour work and a blackwork piece comes in that’s nice and vice versa! Keeps things interesting! I love to tattoo all things nerdy/ponies and animals mostly!

Do you have any conventions planned? Just one more this year – Scarborough in May. We may look into a few more towards the end of the year though.

Ally Sparham: Tattooed Freelance Administrative Assistant

32-year-old Ally Sparham is a administrative assistant to writers, bloggers, authors and editors based in Essex. We chatted to Ally to find out more about her freelance work and tattoo collection…

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When did you get your first tattoo, what was it and do you still love it? I was 19, my nan had died a few months before and I decided to have her last words to me tattooed in simple script on my hip. The lettering was very small and over time the ink has spread slightly, but I still love it because of the sentiment behind it. There’s nothing like the feeling of having your first tattoo, you feel like a new person and it always makes me smile.

What drew you to the world of tattoos? I have always been a bit of an outsider. I was a quiet loner throughout school and I loved art and reading. I started noticing others with tattoos and thought about having artwork on my own body. This drew me closer and closer to the world of tattoos and the tattooed community – I wanted to be a part of it. I wanted to express myself differently to the majority of people around me, in my own quiet way.

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Do you consider yourself a collector? I do consider myself a collector now. A couple of years ago I travelled to Salon Serpent in Amsterdam to have a tattoo of a bee on my wrist as a reminder of being in one of my favourite cities. It was done by Roald van den Broek – I love his black and grey stippled style. I have been tattooed by a variety of female artists and have punctuated various stages of life with a tattoo. My right arm sleeve is nearly complete, and my plan is to continue with the left arm this year. I’m always thinking about my next tattoo.

When and why did you start your blog? What sorts of things did you feature? I started my  now-retired tattoo blog, Tattoo Carousel, back in 2015, I had been at a new office job in finance for a year and I felt really stunted. I was not enjoying my job and I needed an outlet to focus on which centred around something I was passionate about and loved dearly, so I started writing about tattoos. It gave me something to look forward to and think about during the day, other than my job! I wrote about various natural/homemade/vegan aftercare products that I had tried, I wrote about my favourite artists and why I loved them, I included an interview with a friend who loved tattoos but had not yet had any, and a long guide on all my top tips on how to make the most of a tattoo experience.

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What do you now? And how did this come about? How can people get involved? I was enjoying a fortnight off from my day job last year and I had a lightbulb moment while I was sitting by the beach one day. Everyone was out walking their dogs and I really wished I had a job where I could have the freedom to have a dog of my own and be in control of my time, and also to be free to have any part of my body tattooed – including my hands, which has always been a dream. I decided to start my own business which combined the skills I’d gained in my work history with my personal loves of writing and art and became a freelance administrative assistant to other bloggers/writers/authors and magazine editors. I have always enjoyed problem solving and am quite techy, so I thought, why not be on hand to help others be more productive with their creativity and be a kind of background cog in their creative machine.

People can get involved if they are writing or working on a creative project but have started to feel overwhelmed by all the time-consuming tasks that come with it – things like transcribing interviews, proofreading, scheduling posts or even scouring the internet for research. They can then go back to focusing on being creative. I know that self-care has become quite a hot topic in the last few years, and I do agree that reducing overwhelm and looking after ourselves, including with mental health, is important if we want to feel balanced.

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I would just like to say that I’m so pleased to have found Things&Ink – so many tattoo magazines feel a bit alienating and not very relatable to me, but Things&Ink was exactly what I didn’t know I was looking for. I love to celebrate how popular tattooing has become among women and how diverse the tattooed community has become. It focuses on art and the expression of ourselves on a deeper level, which as moved on from antiquated views that tattooing was a bit seedy and sinful.

Interview with Ruslan & Tonya

26-year-old Tonya and 29-year-old Ruslan are tattooers from Russia. The couple work together in their private studio Abusev Tattoo in Moscow. We speak to Tonya about their unique style of tattooing…

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When we’re not tattooing at our studio we travel around Europe, soon we’ll be working in Barcelona, then Istanbul and Berlin.

We started our tattoo collaboration over five years ago in Russia. Since then our tattooing has transformed into what we call BIOGRAFIKA. It is not a style it is more like a way to see form and composition on human body. We both tattoo in black and color ink, although I mostly enjoy playing around with my colours and Ruslan likes to stick to black.

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We both work on the composition of a tattoo, creating its shapes and forms. Although I enjoy using colour  in my work, I do agree with Ruslan that black fits best on skin.

Inspiration is what makes our collaboration so special. We inspire each other to be better people, better artists, better tattooers! Working together is not always easy, it takes a lot of patience, and a great will to create something truly unique! We always try to bring something new into every tattoo project.

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It is pretty hard to describe how we met and how we started tattooing together, but each of our lives had wild twists before fate brought us together. Ruslan was working as a professional tattooer when I found him, he did a cover-up for me, and it all went from there – it’s our crazy story!

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One which you would love to see in a movie. I truly love the place we have reached so far, it’s a happy life of two tattooers that never let eachother get bored. Tattoos brought passion into my life. And from what I see, every tattoo we create brings a new life chapter to the person wearing it.

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Interview with Lucy O’Connell

Lucy O’Connell creates stunning tattoos filled with colour and personality at Red Tattoo and Piercing in Leeds, UK. We chat to  Lucy about her evolving style and inspirations…

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What made you want to become a tattoo artist? I started drawing tattoo designs for friends who were older than me when I was around 14. And through doing doodles for them, which I now realise is the most irritating thing to receive as a tattooer, because I knew nothing about the fundamentals of tattoo design, I realised I could do this for a living when I started to do more research. Fortunately tattoos were more accessible in terms of media. I would buy all the magazines available from my area and then go and look up the artists.

What do you love most about your job? I love so many aspects of my job. I love developing my practice, the ability to share ideas and discuss with people I admire, working on a moving canvas is forever a challenge. I just feel like I’m learning all the time, but I also like talking to new people about their experiences in life. And currently I’m really trying to give myself a shove to develop myself more, I give myself a hard time a lot.

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What inspires your work and drawings? Everything. Recently I’m trying to look more into myths and old stories to inspire me, but I’ll probably sit on them for a while as they’re such epic tales I need a while to ponder it before I know how to combat it. Nature has a lot to play. Whatever I’m watching can have an impact, or just my mood in general. I find if I’m struggling I’ll watch Attenborough or go to a gallery. Just kind of soak something new in.

What would you love to tattoo? Like I said before I’d like to sink my teeth into some myths and legends. Maybe some religious stuff too from all faiths. Norse gods are really interesting. I think subject matter that’s way bigger than me so I can try break out of my comfort zone. And always birds.

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Do you have any designs that you really want to do? I’ve got loads of designs I wanna tattoo, I keep a majority in a little book and take them everywhere with me, and the big ones don’t often get a home so they end up getting painted. I’m struggling more than ever to get rid of stuff I draw, which I can’t decide if that’s me, social media or brexit. I’ll keep trying.

How would you describe your style? It’s a clash of a lot of things. I can’t quite put a definition on it, I’m usually categorised as neo-traditional but I wouldn’t put myself there. I think neo-traditional lines have been blurred. I kind of think I’m a pop culture, neo-trad, art nouveau clash.

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Is it fair to say that it has been evolving lately? I hope so, I’m trying to evolve all the time but I’m very aware of it, currently. Since the first convention of the year I’ve had a fire lit under me that makes me want to push myself somewhere that’s not so comfortable. But I hope everyone likes it or can see I’m trying.

What kind of direction would you like to take your work in? I’d like to go into a more layered version of my work. And making everything more animated. I’m also trying to take in light sources. We’ll see what happens.

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Do you have any conventions or guest spots planned? I do! No mor plans other than these:

Newcastle – Big North Tattoo ConventionApril 28th & 29th

Essex – Jayne DoeJune 14thth, 15th & 16th

Leeds Tattoo ExpoJuly 7th & 8th

Berlin – Sticks and StonesAugust 9th, 10th & 11th