Careers: Tattooed Licensing and Marketing Director

We chat to 33-year-old Grace Pantony, Licensing and Marketing Director for Marshall Amplification, based in Milton Keynes, about developing Marshall as a lifestyle brand, her tattoos and of course love for music…

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How old were you when you got your first tattoo? I got my first tattoo, when I was 18. I had a big tribal piece on my back. I am now in the process of having this covered up.

What drew you to tattoos, did anyone influence you? At the age of 14 I really got into heavy music, and tattoos came along with this culture. I listened to a lot of metal music and was adamant as soon as I was old enough I was going to get some tribal like my idol Kerry King of Slayer! Also, my dad had always been into tattoos and was covered himself, so it was something I grew up with and never thought anything of, other than I wanted one as soon as I could.

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Back (cover up by Ade at Axios)

Can you tell us about some your tattoos? I got my first tattoo when I was 18, this is now in the progress of being covered up by Ade at Axios Tattoo in Hove. Ade’s specialism is Japanese tattooing, and I first came across his work about 15 years ago when he was working in Guildford. I love his style, and have also had a full sleeve and Japanese mask done on my leg done by Ade. I always said I would never get a band tattoo, but have now got four band related tattoos. I don’t regret them at all though and already have another band filler that I want doing at some point.

My current favourite tattoos of mine are my knees done by Elliott Wells at Triple Six Tattoo in Sunderland. I am so in love with the placement, the colour, the design – everything! I never get bored of looking at them. Elliott really has mastered peonies, and I would love to have more work done by him in the future.

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How did you get into your current role? I started at Marshall as a temp after returning from a work placement in Los Angeles with a previous employer. Being really into music it was such a perfect company to work for and I was really happy to get the chance to even temp at the company. Once my temp position ended I was thankfully offered a job within another department, and it has been happily ever after!

Did you have to study or get any qualifications or have you worked your way up? I have worked my way up within Marshall as well as doing study in my spare time. I have studied skills that were identified as specific to the career direction I was looking for but that also benefited Marshall and the position I was in with them.

I have worked really closely with the managing director of the company to develop the Marshall brand within the lifestyle category which is outside our core product. This was a new segment for Marshall, therefore a new department was created. I saw this as a great opportunity so seized this chance and put myself forward to take the bull by the horns and run with the development of this department, it was something I had a huge interest in and also Marshall is a brand I love, so it was a perfect fit.

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What is a typical day like? No day is the same. My job is really varied. Which is what I love the most. I have always been someone that needs a challenge and variety in my work. And this job certainly does that. I am the director for licensed products as well as marketing for the core brand. The role means I am immersed in Marshall in all ways, I live and breathe the brand.

An average day can involve approving a new product off the factory line through to event planning and coordinating. Reviewing counterfeit goods and trademark registrations with IP attorneys to setting up a record label – it’s my dream job! The role has developed so much, and I work with such a great team. We all love the brand and have a huge amount of fun, sometimes it makes you question that what you do is your job! But saying that it is hard work, we all work really, really hard but having a great team makes this a whole lot easier.

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Music Week announcing Marshall launching a record label, of which I sit on the board of directors.

What do you love about your job? I love the variety that no day is the same. That I am challenged every day to push myself and learn more about the industry and products we work with. I am forever learning a new skill, and I love that. And I would be lying if working within music wasn’t a huge part of the love for the job. I get to be around music all day. Listen to it, work with it, and getting to go to gigs for your job – life doesn’t get much better than that! It’s a dream.

How do you dress for work? Do you show off your tattoos? How would you describe your style? I am by far the scruffiest and most casual director at Marshall. My go-to is high waisted jeans, vans and a band or Marshall baseball tee. I am a comfy dresser at work and also you never know when you will be lifting amps, so a skirt and heels really isn’t practical, especially as I can’t walk in them at the best of times. I don’t make a conscience effort to show my tattoos at work, but I certainly don’t hide them, and thankfully have never been expected to.

Before Marshall I worked for the government and hid my tattoos through the interview stage and also until I passed my six month probation, so to say they were shocked when they saw them was an understatement. But I always believe that you should be judged on the standard of your work, not on if you have tattoos. Sadly, I don’t think the government is quite ready for that way of thinking yet. But thankfully Marshall are more than happy with it.

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Marshall always sponsor Movember, and I got a Mo tattooed to be an official Mo’sista

How do people react to your tattoos? I normally get “you didn’t look like the sort of girl to have tattoos” and I am not sure if that is a compliment or an insult so I just ignore it. I live in Milton Keynes, where it is becoming more common to see people with a lot of tattoos but I still think there aren’t that many females who are fairly covered, so whenever I go out I get people asking about them. But it’s always in a positive way. You always get people that only want to know how much you have spent, it still seems to be the most common question. I always find that bizarre, and again ignore it.

In a work capacity, no one has reacted negatively, if anything it is a positive as my arms have been used for marketing campaigns for the brand, so that I do take as a compliment!

Do you have any advice to other people considering their careers when getting tattooed? Regardless of career choice, you should always research what you want and who is the best person to do that. I learnt the hard way and lived with a bad tattoo for far too long.

When it comes to work and tattoos I think honesty is the best policy and also knowing what you want to work in and if tattoos are still a bit of a taboo in that career. I am lucky that I work in music and that tattoos are common place. But that doesn’t mean I don’t think about it when getting another one. When I got my fingers done, the first person I asked if they had any problems with it before I got it done was my boss. I wouldn’t want to do anything that could jeopardise my job regardless of how tolerant they are of tattooing – so yeah, be honest and run it past them before walking in with your hands done, it softens the blow that way!

Black Inc Tattoo, Frome

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Jo Black tattoos out of Black Inc Tattoo in Frome, Somerset and specialises in neo-traditional tattoos with a dark and gothic twist. We chat to Jo to find out more about the fun and vibrant studio, the artists that work there and the tattoos she creates…

blackink Merry Morgan specialises in blackwork and apprenticed under Jo. He became a full time artist about a year and a half ago. He recently won his first award at the Northern Ireland show for his blackwork tattoos.

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Verity Ann Fox specialises in neo-traditional in black and grey.  Verity moved to black Inc this year from a shop in a neighbouring town. She has brought a fresh and exciting attitude into the shop. She currently works part time so she can spend as much time with her little girl as possible

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Yoji Canniffe works in blackwork and tribal and joined the studio this year. He does most of the shops walk-in customers and loves anything tribal or blackwork.

 

INTERVIEW WITH JO BLACK

How long have you been tattooing? I have had my own shop for six years now, although I tattooed for a couple of years before that. We have expanded once already into a bigger shop and a second expansion is on the cards for the near future!

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Tattoo by Jo Black

How did you start? What did you do before? I did it the wrong way and learned on my own legs and a friend took me under her wing at her studio to show me the right way to do it. Before tattooing I was at uni completing my graphic design degree in Cardiff. I was also a chef, this supported me through university. I actually decided to open my own shop in my third year and spent my final year commuting between Cardiff and Somerset to run the shop and complete my degree. It was hard work but it was so worth the effort!

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Foot tattoo by Merry Morgan 

Do you have a background in art? I have always been encouraged by my family to be creative and artistic, in primary school they noticed early on I had a passion for art and teachers throughout my education continued to nourish this. After GCSEs I went on to do a foundation degree in art and design and then a BA Hons in graphic communication.

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Hamsa by Yoji Canniffe

What drew you to the tattoo world? Firstly it was the creativity and excitement of such an unusual art form, and one which so many people look down upon. When I realised that making a regular income from my canvas art was practically impossible, I started thinking about other options. As someone who already had tattooed it seemed to fit. Then as I got further and further into the industry I realised what an incredible community of just about every kind of person from every walk of life it is. I was totally hooked on just how many talented, beautiful and inspiring people I began to meet. Not just other tattoo artists but my clients as well!

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Verity Ann Fox

Describe your style, has it changed? My style has always been neo-traditional, I suppose this is how I have always drawn anyway but I never had a label for it until I began to tattoo. But in my early days I was certainly more drawn towards a cartoon like style which I have outgrown and I now try to balance on the line between cartoon and reality. It’s what I enjoy most and even if it goes out of fashion I will plug at it until it comes back again.

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Skull by Merry Morgan

What inspires you? My mum and dad, every day! They are so strong and patient and kind and generous and they have always supported me in every aspect of my career and personal life. Without them I would not be doing this now.Also, every artist I admire and look up to, not just tattooers but all kinds of artists, inspire me to do better and push myself all the time. I love flicking through books, fashion magazines and tattoo mags and just soaking up a bit of everything!

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Lantern by Jo Black 

What would you love to tattoo? And what would you refuse to do? I always adore tattooing animals, the more natural the better for me, I don’t understand symmetry, my brain does not seem to work that way. I adore it visually and appreciate how incredible it is, but I find it hard to do things in a symmetrical way. Perhaps because nature isn’t symmetrical and I prefer to do nature based art.

I don’t often do tattoos that ‘celebrities’ have – the moment someone comes in and says ‘you know that one Cheryl Cole has’ my ears just tune out. I can’t think of anything less original than copying a tattoo someone already has.

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Tattoo by Verity Ann Fox

Do you have any guest spots, guest artists or conventions planned? Next two tattoo conventions are the one in our home town Frome Tattoo Convention on Feb 18th and 19th. Then right after that I am at the Manchester Tattoo Tea Party which is one of my all time favourite shows to work. We have a constant flow of guest artists in the shop, next up is Beci Murphy and then Emily Dawson and then pretty much someone every other weekend thereafter. It’s great, keeps the studio fresh and exciting. I haven’t any guest spots planned at the moment because we might be moving shops again soon and I want to focus on that before I take any time off to travel.

Interview with Anka Lavriv

30-year-old Anka Lavriv owns and works out of Black Iris Tattoo in Brooklyn, New York, where she creates beautifully delicate illustrative style tattoos. We chatted to Anka about her style, inspirations and her distorted female figures… 

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How long have you been tattooing? I’ve been at it on and off since I was 15, but I have been tattooing full time for about three years. Opening our studio Black Iris Tattoo last December was so life changing and taught me so much, it still feels pretty unreal.

How did you start? What did you do before? I didn’t have a traditional apprenticeship, so it took me a while to get to the point where I was able to build a personally acceptable portfolio and feel confident enough to get into a shop. A friend of mine got a tattoo from John O’Hara (who is now my business partner at Black Iris) and that friend put us in touch. I interviewed at the shop he worked at and basically begged the owner to give me a chance! Before that interview I bartended in Manhattan and Brooklyn. I also did illustration work on the side. I still worked at the bar part time through my first year of tattooing as I was building a clientele but it took me a little while before I felt comfortable enough to go into tattooing full time.

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Do you have a background in art? I am originally from Ukraine and my mom was an artist and font developer in The Soviet Union, so we had a bunch of art supplies and books when I was growing up. I was always interested in drawing and drew obsessively at times, but I never imagined I’d be able to make a living out of it. I am self-taught and don’t have any formal art education.

What drew you to the tattoo world? I’ve always been drawn to mediums that are lasting and non-erasable – ink, ballpoint pen. Tattooing is the ultimate form of this idea of permanence for me. When I know I don’t get a chance to make a mistake and start over, I get into a hyper focused state – I love the feeling of it. Tattooing is a craft that needs constant practice. I’m really grateful for coming up through the industry in such an interesting time when tattooing is a lot more accessible and socially acceptable.

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How would you describe your style, has it changed? When I was starting out, I didn’t have the execution skills, but I did have great imaginative concepts that came to me very freely. As I got to practice more and more, I started catering to my clients and now I’m trying to find the balance between producing work that is relevant while staying true to my aesthetic.

What do you like to tattoo and draw? I mostly draw distorted female figures adorned with symbolic and natural elements. I use female characters to tell a particular story or to just to give the image a certain feel. I love to tattoo animals ( cats cats cats!), botanicals, anything organic. I’m always down for a good old 17th century type of etching design too.

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What inspires you? My emotional state plays a huge role in the creative process. I like to think of inspiration as a reaction to the outside world and my inner experiences, sort of a filtration system. It can be anything really, for the most part other people’s work in any medium that emotionally affects me. The sensation I get from a particularly effecting piece of art becomes a part of me. I think about how it makes me feel and then draw based on that feeling. It’s pretty different with tattooing cause I mostly do custom design work and it’s more of collaboration process. I take my clients’s idea and illustrate it in my style.

What would you love to tattoo? And what would you refuse to do? I love tattooing animals, anything that involves mashing concepts together and my own drawings. I usually refuse to do small symbols, lettering is definitely not my thing. I wouldn’t tattoo anything offensive.

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Do you have any guest spot or conventions planned? I am guesting in Denver CO October 4-6 at All Sacred Tattoo and Portland OR at Scapegoat Tattoo (November 4-6). Hoping to get to Europe soon. I will be posting my travelling plans for 2017 on my Instagram pretty soon.

Can you tell us about your own tattoos? Most of my tattoos are done by my friends and I pretty much always get their flash/available designs. I’m happy that I was a wuss in my early 20s and didn’t get a bunch of bad tattoos so now I still have some good space available to get work done from the artists I admire.

Shaded: Maidstone John

‘Shaded’ is an on-going interview series created by 22-year-old Bournemouth-hailing music journalism student, writer and editor James Musker, which focuses on tattooists, the interesting people that wear their work and both the artist and canvas’s relationship to the craft.

Maidstone John is a 25-year-old Cantebury-based freelance illustrator and tattoo apprentice who conjures up gnarly magic from the comfort of Three Crows Tattoo. As part of Things and Ink’s ongoing interview series ‘Shaded’, the master of morbid etchings tells us of his past-life as a fruit picker, his current obsession with medical journals and how he’s working hard towards producing “bigger and busier” work.

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Can you talk me through your relationship with tattoos? I got my first tattoo at The Brighton Tattoo Convention when I was 18. I got a portrait of my mum on my forearm, and it’s still one of my favourite tattoos to this day. My Uncle was a biker, and I’d always hang out with him and his friends who were all heavily tattooed at the time. Its always been my plan to be covered before I reach 30, and so far It’s going pretty well! I’ve always been lucky enough to have a lot of friends in the tattoo industry. I was over the moon when my buddy Chris got me a full-time job as a shop boy at a tattoo shop! At the time, it was never my intention to tattoo, but I would always draw and the boss would let me display my prints and drawings in the shop. I would often get asked if I was apprenticing, but I would always say no and tell people that it wasn’t for me. I left the shop on good terms after two years and moved on to Canterbury where I got an early morning job on a farm picking fruit and doing odd-jobs. Three Crows Tattoo in Canterbury was in the process of opening when I moved, and I would pop in whenever I could to help paint the walls and frame all of the flash. I told Adam, the owner, what I had been up to and that I planned to put a portfolio together over the next year or so to apply for an apprenticeship. There and then, he offered me an apprenticeship!

What’s the most valuable piece of knowledge that you’ve gained since the start of your apprenticeship? It’s kind of hard to explain, but I would personally have to say that gaining an understanding of the tools for the job at hand has been incredibly valuable. You have to take into consideration the area of skin you are working on, what needle grouping and voltage to have set-up and, of course, the high level of hygiene for the customer and everyone else in the studio.

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What attracts you to black-work and etching? I have always worked in that style from day one. Craig Scott, Dan singer and Richard Sayer got me drawing in the first place and were always such strong influences, and it wasn’t until I discovered guys like DuncanX and Liam Sparks that I ever thought it would be possible to adapt that style to tattooing. I have always loved and appreciated every style of tattooing, but I personally think that black tattoos just look so strong, and as for the etching, I just want to be able to stand out and offer something a little different.

Can you tell me about your own tattoos? I wouldn’t say any of my tattoos have any particular meanings behind them. I’ve been tattooed by a fair few people now. My legs consist of a lot of apprentice tattoos by my friends when they were learning. I recently tattooed myself a few times too. My buddy Dan Frye has tattooed some of my favourite pieces of mine. He recently tattooed a solid, black spider caught in a traditional web right in the ditch of my knee. I’ve mainly been getting tattooed by Philip Yarnell recently though.  We are currently in the middle of finishing off my front, which includes a huge bat across my chest and shoulders.

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What is currently inspiring you? I am currently very inspired by old medical journals, as well as monster toys from the 80’s. I have a never-ending collection of books and curiosities. I’m pretty obsessed. Me and my pal Dan Carrington have some pretty gnarly collaborations in the works that involve murder and suicide victims, so keep your eyes peeled!

Have you tattooed anyone yet? I’m currently in the process of filling up my friends’ legs with as many small designs as we can possibly fit, including cover-up work and blast over’s, which I love to do. One of the first tattoos I did on him was this tripped out Mickey Mouse, the other being this devil moon. Both tattoos took me so long to do. I was in the shop by myself for one of them which was a struggle when it came to packing the black in. I was just so lucky and grateful for my trooper of a friend who let me do what I had to do.

Despite the struggle at the time, its all healed up better than I could ever have imagined. I was never nervous as such when tattooing, it was more excitement which was just as bad at the time because it still made me a little shaky, but that shortly disappeared. I am now up to tattoo number seven and I am happy to say I have defiantly gained a lot confidence and picked up a lot of speed in a pretty short gap. I still have such a long journey ahead of me but I am so determined to reach my goal and get to a point where I am clean and consistent enough to move on to bigger and busier designs.

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Who inspires you artistically? I would have to say Dan Santoro, Daniel Higgs and Duncan X predominately – as well as everybody else at In To You. At the moment, I am so inspired by Jack Ankersen and my buddy Lice4Life when it comes to tattooing and printmaking: out of the box and out of this world. They both produce very unique and exciting stuff!

How do you see your work evolving? I’m just forever going to strive to get my line-work, blackwork and shading to the point where it is as clean and consistent as possible. At that point, I would like to focus on bringing back some of my more detailed and complicated designs. I will always be putting out flash and illustrations for records. I enjoy that side of things so much! I equally want to keep pushing that too.

Handpoke Tattoos by Boo

31-year-old Boo Tattoo, is a handpoke tattoo artist who works out of  Embody Tattoo Studio in Derby UK. We chatted to Boo about how she became a tattooist, her handpoke style and her own tattoo collection… 

Modelling, make-up and hair by: TheBodyArtist
 www.rugglez.com – (c) Matthew Craig (Rugglez) 2016

How long have you been tattooing? I started my apprenticeship at the end of 2009, so around seven years now.

How did you start? What did you do before? I had been asked to draw tattoo flash to sell and got a bit precious over my designs. I’ve always loved exploring different medias and decided I wanted to learn to tattoo my own designs. I couldn’t really leave it alone after that! I had one tattoo apprenticeship that fell through after a month so I then opened a fair-trade gift shop selling clothes I had revamped, jewellery I had made from vintage and broken pieces and much more. I shut it down after nearly two years to start a new apprenticeship at Tradition 180 Custom Tattoo studio.

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Do you have a background in art? I have always drawn! It was crazy as in my second primary school I was actually taken out of art lessons to do more spelling as I am really dyslexic. I did 3D Design for Sustainability Ba Hons, it was pretty strict and so it kept me focused and well one of my life ethos is to live by the three Rs: Reduce, Reuse, Recycle. Hence I guess why I am trying to make Embody Tattoo studio one of the first inclusive and sustainable tattoo studios in the UK. I want to minimalise our negative impact on the planet.

What drew you to the tattoo world? I very much fell in to it, I honestly thought I would be designing chairs and spoons, but I burnt through so many forms of art and so far handpoke tattooing has stuck. Every day I feel like I learn something new and I’m always looking to be better than yesterday.

How would you describe your style, has it changed? I try not to draw tattoo art and instead draw whats in my heart! I love realism but I try to make it more abstract. I love lines and I was told off a lot in art lessons for putting lines where there were none, I also love realistic forms and colour.

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What do you like to tattoo and draw? At the moment I am trying to push handpoking as far as I can take it, so I’m loving colour blends and smooth grey shading. I love to draw things inspired by nature and incorporating symbolism, and relish encoding stories and thought into my pieces.

What inspires you? I’m interested in ancient cultures and their forms of art and symbolism, I get a lot of inspiration from there. Also the beauty of nature and our surroundings. I guess that why I also love the Art Nouveau and Art Deco movements. I often bump into things whilst looking up at either the flourishes on the tops of buildings or just the forms of the trees and skies.

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What would you love to tattoo? And what would you refuse to do? It’s always amazing when someone asks for a piece of my art that I’ve just drawn. I love creating custom work for my clients, but its always pretty special to have someone see what comes from deep inside. I would love to do more free form and free hand work. I try not to refuse things, but to guide in a better direction, however I refuse to do anything with a hateful intent.

Do you have any guest spot or conventions planned? I do! After I have got Embody Tattoo studio running smoothly I hope to be back up in Aberdeen at Sailor Max Tattoo Parlour. I also have a few more guest spots to confirm with other studios such as Electric Lady Tattoo studio (Reading) and The Crow and Quill Tattoo studio (Southampton), so I’ll be up and around the country.
The next convention I am 100% working is the Goa Tattoo Festival and you will for sure be seeing me at next years Manchester’s Tattoo Tea Party and Doncaster’s Tattoo Jam. I’m still waiting to confirm a few more, but you’ll be certain to see me down in the south of England, across in Wales and up in Scotland.

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Can you tell us about your own tattoos? On my body I mostly have abstract pattern work and nature inspired pieces. My sleeve was done by the man who taught me, Adam “Starfish” Dutton and contains so much I swear seven years on I am still finding new things! My neck is by Touka Voodoo and it is based on sacred geometry and I can’t wait to get it finished! I am collecting a thigh of skulls from artists I admire and love. I have Hermes wings on my feet which I handpoked myself and I have hands with peacock feathers on my left side for Hera. I also had five of my chakra points tattooed in order of the most under active, I’m yet to have my third eye and crown chakra though as I believe I’m not at that level yet. I am also collecting Swastikas in respect of ManWoman and his work trying to bring back the original meaning of the symbol, which is actually luck and good fortune!

Modelling, make-up and hair by: TheBodyArtist
www.rugglez.com – (c) Matthew Craig (Rugglez) 2016