Things&Ink

72 hours, 4,320 minutes, 259,200 seconds … running from 7th – 9th February 2016, LondonEdge delivered some excellent footfall figures for the 200+ collections on show. Buyers were treated to a bevvy of premium brand exhibitors, seminars and industry insights, mesmerising catwalk shows and an unforgettable after-show party alongside countless other extra-curricular activities.

Attracting trendsetting brands such as Motel, TUK and Iron Fist the list of exhibitors was in its best shape ever and confirmed Londonedge’s position at the epicentre of cutting edge fashion and contemporary alternative wear.

The show kicked off on Sunday with an exclusive blogger’s seminar which was hosted by Honey Pop, Sophie Hannah Richardson and international fashion blogger and vlogger Vintageena. Chatting about how bloggers work with brands, the best way to achieve quality, rewarding promotion for brands via blogging and social media, and the power of social influencers, especially in the contemporary alternative market. The seminar was an info filled session not to be missed! Social media went through the roof as the blogging world showed their love for this lifestyle fashion mecca.

Returning for a second season, LondonEdge also introduced seven other guest speakers as a part of their seminar programme. With a predictably colourful array of presenters, visitors were informed and educated on all aspects of the industry from social media to online retailing, from financial issues to trends and from image making and campaign creation to the history and origin of punk fashion. Delivered by the likes of Xanthe Hutchinson, Hannah Grunden, The Fashion Network, Kate Beavis, Phil Strongman and Perelandra Beedles, visitors enjoyed great industry insight in a range of subjects.

Designed to give attendees the full 360 ̊ experience, a trip to this trade show certainly gave visitors much more than a look into the future season’s collections.

So, how could this show get any better? With a legendary after show party of course, as LondonEdge threw a party that did not disappoint! Held at The Garden Bar in Notting Hill, just a stones throw from Olympia, the team showed the industry how to party LondonEdge style. Over 500 exhibitors, buyers, bloggers and industry guests piled into this stunning venue, the drinks were definitely flowing as they partied into the wee hours of the morning.

The party celebrated the quintessential bastion of the curious and creative – the true LondonEdge sideshow. With an array of performances never for the faint hearted, revellers enjoyed acts including contortionist Pixie Knot and the breath-taking Banbury Cross Burlesque. With complimentary drinks on arrival and throughout, there was no better way to spend a Sunday evening!

With an astounding opening show, happy exhibitors and a record number of orders taking place at LondonEdge, Managing Director Carole Hunter was very happy with show 33:
“We’re thrilled with the figures this season. We’ve seen a rise in footfall against both of the last two seasons and we’re delighted! Not only that but the natural consequence of this is that we had a huge number of brands rebook with us immediately for next seasons show. We’re looking forward to the next show at the Business Design Centre, Islington, London N1 running from the 4th – 6th September 2016.”

Register to visit LondonEdge at www.londonedge.com/visitors.
For more information on exhibiting please contact:
Jackie Farr – Event Director:  jackie.farr@londonedge.com  01787 269841