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The little cottage: tattoo artist Ovenlee

Ovenlee creates cottage-style tattoos at Ovl Studio in Seoul, South Korea. We chatted to Ovenlee about her journey into the tattoo world, what inspires her colourful tattoos and what it’s like to tattoo in South Korea…

How long have you been tattooing? Around four years, I started in the summer of 2018.

How did you become a tattooist? What made you want to be one? I was a student at art college majoring in ceramic crafts and design when I got my first tattoo.

The day I got my tattoo I fell in love with it and tattooing. I was charmed by the craft and I loved the idea that someon else could have one of my paintings on them for the rest of their life.

After that I became interested in tattoos and my friend, who was a tattooist at the time, said I should become one too. He told me that my drawings would make very special tattoos.

It was then that I knew I wanted to learn how to tattoo. Luckily I came across Soltattoo who was advertising for a student, so I contacted him and he became my teacher.

What does tattooing mean to you? It is a medium that allows me to bring together the memories of myself and the people I tattoo. When I paint a picture using my own memories and experiences my customers can also attach a meaning to the image that’s unique to them.

We meet through my paintings and that’s how we share each other’s stories.

What inspires your work? I get inspired by objects in my daily life and things I remember. I enjoy taking photographs in my free time and sometimes I bring motifs from them into my work. I can also get inspired by verses from my favorite songs.

What do you like to tattoo? I love cute animals and flowers!

How would you describe your style? I think my paintings and tattoos are in a fairytale and cottage core style. The objects I depict evoke memories and I draw them in warm colours. In terms of the practical side of tattooing I mainly use colour ink.

The thing that makes my tattoos different is that I don’t add contrast with black ink. The design is done with just colour ink.

So after the tattoo heals the colours don’t look dark, but instead appear transparent and clear. I think they heal more naturally without black ink being added.

The tattoo becomes a part of the body more like skin; this is what I like the most about my work.

Can you tell us about your proudest moment in your career? I always feel super proud when I can offer comfort to my clients with one of my tattoos.

I had a client who wanted a tattoo of her cat who had died a few years ago. Through her tattoo and the appointment we shared many stories and she found comfort. When I can share stories like this through my paintings I feel very proud of my job.

Why are tattoos so special? Tattoos are the best way I can describe and express myself. I have several tattoos and these explain my life, the person I am and my life’s motto.

Can you tell us about tattoo culture in Korea? In the past, Korea was a very conservative society where tattoos were considered to belong to gang members and men. Because of this people with tattoos were not given as many job opportunities and celebrities on TV had to hide their tattoos.

Recently a lot of young people have seen tattoos as a way to express themselves and so various tattoo styles have appeared and a tattoo trend is rising. Unlike in the past, colour and mini tattoos are becoming more common and now young women are getting them (more than 98% of my customers are female).

As tattoos become more common more artists are flowing into the tattoo world and more genres are emerging. This makes me really happy. Older people still have a bad perception of tattoos, but now tattoos don’t seem to have much of an impact on finding a job and celebrities on TV shows don’t feel obligated to cover up.

However, in Korea, tattooing is considered a medical practice. A group of tattooists called the ‘Tattoo Union’ is working hard to fix this. As people around the world pay attention to Korea’s tattoo technology and styles, I hope they will pay attention to this issue as well.

When are you happiest? I am very happy when I spend time with my cat and listen to my favourite songs. A lot of ideas for my tattoos comes to mind at times like this!

Also, I am happy when those who have received my work send me a thank you message. There were customers who said they found hope and courage when they looked at their tattoos and others who were grateful that they have memories they could remember for the rest of their lives. My heart bursts when I think about it and I’m at my happiest at times like this.

Make sure to follow @ovenlee.tattoo for more colourful tattoos.

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Interview with tattoo artist Zee

Zee (@zeetattoo) creates fineline floral tattoos in South Korea. We chat to the tattooer about his first tattoo, love of black ink and the flowers that inspire his work…

Why did you want to become a tattoo artist? I wanted to become an artist becaue I like to meet people. Tattooers can meet new people all the time and at almost every appointment.

So, I thought I would become a tattooist as I also liked the idea of engraving a person’s memories, resolutions or their favourite things onto their skin.

How did you become a tattooer? Before I was an artist I worked as a noncommissioned officer of the Republic of Korea Navy for four years. While working I had the opportunity to get a tattoo.

When I got my first tattoo I was really attracted to the tattooists as they had a completely different life to the one I had back then. I started learning about tattoos and how to tattoo from the person who gave me my first tattoo.

What do you like to tattoo? I like to tattoo big colourful flowers in black ink.

What inspires your designs? I buy a lot of fresh flowers and use these as references for my drawings. I also refer to the work of other tattooists a lot of the time.

However, I think the best thing for me to use is the flowers, because even the same kind of flower has differences when compared to others in the bunch. Each type of flower has things that only they have and this inspires me.

How would you describe your style? There are various curves on the human body and I use their flow to make big and small flowers and leaves. I place these on the body and use very thin lines to create each piece.

Your tattoos are mainly in black, do you prefer this over colour? I personally think that black ink is better than other colours, but I don’t think it’s as fashionable. It’s not that I don’t like colours but my favourite colour is black.

Can you tell us about the process behind linework tattoos? I collect a huge amount of information to help me prepare just one design. I bring all this together into my drawing and when I’m happy with it I start painting. When preparing the design I tend to pay a lot of attention to the overall arrangement.

What do you love the most about being a tattoo artist? My favourite thing is meeting new people and tattooing lets me do that. I also love visiting new countries and experiencing their cultures and food.

When in your career have you felt the happiest? Now that I think about it, I think it was when I first started tattooing flowers. At the time I wasn’t sure if I was happy but now I think I definitely was, especially as I got to learn something new too. Of course, even now I am studying constantly.

Do you have any guestspots or travel planned? I don’t have a definite plan yet, but I want to meet new clients and experience new cultures. It’s always an interest of mine.

What about your own tattoos are you a tattoo collector? I have a lot of tattoos that I’ve done on myself. I tend to try new things on my own body before I do them on anyone else. Also if I like the work of a tattooer I try and get a tattoo by them.

Follow @zeetattoo for more of his amazing floral tattoos.

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Interview with tattoo artist Sambee

We chat to North London tattooer Sambee about her journey into the tattoo world and her experiences as a woman of colour in the tattoo industry…

What inspired you to become a tattoo artist? To be honest it was never an ambition of mine, even though I had always drawn, been creative and did art at school. I also used to go home after school and watch LA Ink and NY Ink. I thought they were pretty cool shows but I never saw them as a future career.

Saying that, the idea of making things with my hands was attractive to me. It meant I would always have a way of being able to provide for myself without relying on someone to hire me.

How did you become an artist? A friend took a design of mine to a local tattooist and asked if I would go with him to get the tattoo done. Whilst I was there the tattooist talked to me about my designs, he was opening a studio soon and asked if I’d like to be the apprentice.

At the time I was looking to go to university but my parents were surprisingly supportive of me becoming a tattoo apprentice.

Can you tell us about your experiences in the tattoo industry? My apprenticeship started two months before my nineteenth birthday. I’m at the end of my twenties now, so it has been quite an education. It’s been a strange world to navigate through especially when you come into it quite young.

Tattooing is a great expressive art form and there’s always something to learn or a way to challenge yourself. The more you put in the more you’ll get out.

You meet all types of people, some sweet and some more savoury, but that’s like all industries. It’s nice to see more women and women of colour coming up in the industry.

Can you tell us more about the experiences you have had as a woman and a woman of colour in the industry? I’ve had some awkward moments. I think the frustrating thing about being a woman in a male dominated industry is that you can feel obliged to not create what’s sometimes perceived as ‘trouble’, or perhaps what used to be perceived that way. 

Even now, I initially felt like I had to answer this question by downplaying or lightly glossing over experiences.

If I were to mention every little moment where race or gender felt to me like a disadvantage or something I’ve had to speak out to defend against, it would be a long list. 

Toward the end of my apprenticeship, I was being tattooed by someone (who my mentor invited to the studio). I can’t remember how the subject of race was brought up, but somehow we got talking about it and mid tattoo session, with my limb in the tattooists’ hand, he says the words “ya know, I don’t actually believe in ‘mix raced’.”

My ears perked up, my heart rate rose and I had to control my facial expression. I just thought, let me make it to the end of the tattoo session and then I won’t have to listen to any more ignorance. 

I’ve also heard clients say they don’t believe in racism, casually, while I’m tattooing them. I’ve also seen someone point out the window at a person in a wheelchair and say the words “look, that’s a n*gger in a wheeelchair”. I was in that room. 

Are there any female artists and women of colour artists you’d like our readers to know about? Hell yeah there is! There’s lots of women that I know and follow on social media that make me proud to be in this job, at this time, because it has come such a long way since I started. 

My colleagues Trang and Chanelle are so talented, focused, driven and kind hearted. I used to work with Jade and we both had the ambition to get into tattooing. She’s got a beautiful heart and does beautiful tattoos. 

People should also follow:

The list goes on!

What attracted you to black and grey tattooing? I’m not sure why I was more interested in black and grey. I appreciate all styles, but when it came to doing them I found that black and grey made more sense. It feels more straightforward.

Have you always tattooed like you do now? I started out doing anything and everything and then slowly just narrowed it down to black and grey realism.

I’m sure in another 10 years my style will change, but I can’t see it changing too drastically. That’s the thing within any creative industry the only limits are what you put on yourself. It’s sometimes scary to change because it’s new to you and you obviously lack experience. Also you’re beginning the process all over again and that creates more self doubt.

Can you tell us about the process behind your tattoos? Sure! There’s not too much to it, my client would have given me images or a description through an email enquiry. With that information I search and source photos relevant to the idea and begin putting that into a composition to suit whichever area the tattoo is going. I tend to do image sourcing the night before and then put together designs in the morning showing a few options.

What inspires you? Other artists, not just artists who do black and grey. Or seeing people who have older tattoos and wondering how can I do my work to a standard that will hold and look sick as it ages.

It would be cool when my clients are in nursing homes and still feel excited about their tattoos or getting compliments.

What do you like to tattoo and what would you like to do more of? I really enjoy tattooing animals. Anything fluffy! I’d love to do more iconic portraits too. I’ve done a few civil rights projects and I loved those! Also any Marvel/DC characters would be a dream!

Are you a tattoo collector? I’ve got a few cats! I wouldn’t say I’m a collector maybe just an enthusiast, I’m definitely not at that level by any means.

I’ve enjoyed getting pieces so far from my talented colleague Matt Lunn and the awesome Anrijs, Ash Higham and Edgar Ivanov.

What moment in your career are you most proud of? Working my first convention felt quite pivotal. There’s a lot of anticipation for that moment, so much preparation and it can feel like a big hurdle when you build it up in your head. But it was a lot of fun!

I’m currently at a big transitional moment in my career. I’m joining my friends in making our own artist led studio. I cannot wait for it to be finished! This will definitely be the proudest moment in my career once it’s up and running.

Make sure to follow Sambee for more amazing realism tattoos and updates on her new studio.

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Within the algorithm prison, be unashamedly you

Social media consultant and tattoo geek Rebecca Givens has been thinking about how artists are keeping up with Instagram trends, changes and updates. 

I can’t take credit for this article title – you have Twin Atlantic to thank and a lyric from their most recent album. When I heard these particular words last week (“algorithm prison that we’re all bred to live in”), they resonated with me. I’ve had quite a few conversations with tattooists lately during which we’ve reminisced over the old pre-algorithm days of apps like Instagram. 

What began as a simple photography platform designed to show, within set square templates, the aesthetic vibe of your brand, work or life (to everyone who actually followed you, might I add), has now become something much more complex. Managed by invisible but powerful mechanisms that decide who gets to see you, when, where and how.

In June 2021 when the Head of Instagram officially declared it “no longer a photo sharing app” but an entertainment hub that prioritises video experiences, we said a sad goodbye to the days of taking a photo and clicking publish.

As small business owners, we now find ourselves in a position where – if we’re not playing by the current rules, consistently and creatively – our efforts shoot down the system’s pecking order and we are consequently less and less visible, even to those loyal people who actively clicked ‘follow’.

For industries like tattooing, in which many artists rely almost solely on Instagram for customers, this is kind of a big (and often anxiety-inducing) deal. Many feel like they simply can’t keep up with what they feel they ‘should be’ doing online.

Yes, it is inevitable for content sharing sites to evolve as time moves forward, but that doesn’t change the fact that we now feel differently about the channels we’re glued to throughout the day. In other words, we’re spending a lot of our time doing stuff we don’t love doing. No one wants that.

Tattooists are finding themselves – not just designing art, creating tattoos, setting up, cleaning down, managing businesses and the other million things they have to do, but also – feeling the pressure to create entire social media strategies that showcase the process and the end result in order to get impressions and engagement. A simple post-tattoo photo with a few hashtags doesn’t cut through the noise anymore.

We know that we need to consider higher-performing formats like video, we need to edit and publish in an optimised way, we need to share at the most efficient time of day, equally spreading ourselves across reels, carousels, live and stories whilst also innovatively telling our brand narratives, jumping on tending audio, keeping our highlights neat, branding our bios and much, much more. Overwhelmed yet?

It’s no wonder we feel like we’re stuck in a game, one we didn’t sign up to play, one we’re desperately trying to follow the rules of, but often failing. The reason why we frequently feel like we’re not mastering the sport is because as self-employed individuals, or often as artists who have other ‘day-jobs’, we CAN’T do it all. 

The first and most important thing I ask a client to do when working on a social media strategy together is I ask them to have a think about what makes them unique (as this will influence selecting which things they CAN do). Uniqueness is key right now because, as influencers and social media entrepreneurs begin to identify what the algorithm loves, we are seeing a repetition of aesthetics, templates, sounds and styles which users are inevitably becoming fatigued by.

It is becoming more and more important to ask yourself – within your industry, what can make you unique?

There are dozens of ideas, our feeds are clogged up with ‘what everyone else is doing’, but don’t rush into anything just yet – take a step back and think about who YOU are and how YOU want to be seen. 

Once you’ve thought about your image and branding you can eventually select two or three ideas to focus on that match up with your values. Incorporate these into a solid and realistic strategy (a list of best-performing formats you are going to do – why, how and when). What things can become ‘your things’, and why? And know that everything is not for everyone and that’s OK – lots of very successful artists don’t ever show their face, they find other ways to shout about who they are and what they do in a vibrant and distinctive way.

What it all comes down to, what is at the heart of any good social strategy for an individual creative is one important thing – you.

Any content plan should be built on the foundation of your individuality and your unique skills, only then can you even entertain the notion of doing something that stands out from everything else churned out in your particular communities.

The end result – you feel less of an algorithm prisoner and more in control and passionate about sharing your work, through content that needs to follow some sort of system, yes, but steers clear of the monotonous compliance of keeping up with social trends. And if there’s any culture in the world that does this already, that is all about breaking the mould and embracing individuality, it’s tattooing. If anyone can shatter the cycle of Insta-clones, it’s us. 

Words: Rebecca Givens (RG Arts Marketing) rgartsmarketing.co.uk
Photography: Ally Shipway

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Interview with tattoo artist Songe

Shin Song Eun (@songe.tattoo) creates colourful floral inspired tattoos at Inktable tattoo studio in Hapjeong, Seoul. We chat to the tattooer about her journey into the tattoo world, her intricate style and favourite things to tattoo…

What inspired you to become a tattoo artist? I happened to see a tattoo on my SNS app. It was so detailed and I thought how can you express that kind of detail on the body? That’s when I started to get interested in tattoos.

 How did you become an artist? I was a student at art college and then I found a tattoo academy after much consideration.

I learned to tattoo under my teacher, @soltattoo. I worked on my tattooing every day for two and a half years to get where I am now and grow as an artist.

How would you describe your art? I like natural things so my tattoos feature a lot of flowers. I try to express a composition and arrangement that goes well with the body of the person I’m tattooing.

Your tattoos are really bright, what do you love about colour? I think a lot of people also like my bright pastel colours. I also like to use a lot of colourful tones rather than dark colours.

What’s the inspiration behind your work? I read a lot of fairy tale books. And I usually read botanicical books too. I like to look at the pictures of nature that have been taken by the writers as well.

What do you like to tattoo? I work on a lot of ‘fluttering flowers’ and I like them. I think small flowers flow beautifully on different people’s bodies, I love the feeling I get when I see them.

Even if they’re the same flowers, they all look different and give off a different vibe.

Where can people get tattooed by you? My tattoo studio is near Hapjeong Station in Seoul and I’ll also be in Singapore in June.

What’s your favourite thing about being a tattoo artist? Every day I can draw and express myself through my drawings. When I would draw at work or school I would design inside a fixed frame, or so it felt. But with tattooing it’s different, I can draw in my own way.

I also really like drawing in a way that combines my customer’s style with my own style.

How do you create your small tattoos, are there any challenges with these? Some people work on a small tattoo because they think it’s going to be faster and easier.

But, I think small tattoos need to be even more detailed than bigger tattoos, because they need to express the same details in a smaller areas. It takes more time than you’d think.

Do you have a favourite tattoo? I like plant tattoos I do the most.

What moment in your career are you most proud of? When I was guesting abroad of lot of people really liked my work and wanted to get tattooed by me. There was someone who had waitee several years to get tattooed by me, which made me feel so happy and proud.

Make sure to follow @songe.tattoo for more beautiful tattoos.