Giffard are a french brand of liqueurs and syrups that are distributed all over the world in cocktail bars, restaurants and hotels. Since 2015, Giffard have been exploring the interlaced world of tattoo and mixology. They’ve launched a book called Spirit of Art showcasing tattooed bartenders of Asia…
Spirit of Art is all about storytelling. It’s a peek into the secret lives of drink makers across Asia, and a dive into the interlaced worlds of tattoo and mixology.
After launching in the UK in 2015, this year’s second edition covers the rich cocktail culture of Singapore, Hong Kong, Kuala Lumpur and Bangkok. Giffard’s liqueurs and syrups meet the top-shelf demands of the world’s leading bartenders and baristas.
They as the binding ingredient between concoctions in the glass and connections across the bar. The perfect cocktail is born when bartenders pour their hearts, personalities and expertise into their creation, whether tattoos or drinks. Both ingredients and ink tell us where they’ve been, what they like, and who they are – cementing the relationship between these two subcultures.
How did you get into being an Ambassador and what exactly does it entail? Are tattoos a part of this?
I guess it was all down to being at the right place at the time and maybe a little luck. I went from managing bars in Hastings to setting up my own Tiki Bar, Huny Lu Lu’s. One day, completely on the off chance, someone from Sailor Jerry came into the bar and said that they were looking for an Ambassador and thought it would be worth me applying. I thought I’d be brave and give it a go as there was nothing to lose, so sent in my CV, got an interview and to cut a long story short, got the job. They wanted someone who was into rum and tattoos, which sums me up as I’ve always been genuinely passionate about both. My time is split between talking to bartenders, organising events and trying to educate people about Sailor Jerry.
On EmmaLi’s legs by Alexis Camburn-Cox
How different was being a bartender that to what you do now?
I travel a lot more now and am rarely at home – my days are completely varied. One day I could be at a tattoo convention or throwing a party, and the next I’m in the office planning the next event or doing a training session at a bar. The variety means I’ve had the chance to meet some amazing people and travel about a lot. I do love bartending and I still miss it loads, so it is nice to still be involved in the industry without having to be on the front line, which, trust me, can be really hard. I don’t think we really appreciate how hard bartenders work or what we have to put up with – anyone who’s ever worked in a bar will know what I’m talking about. Saying that, I still get the chance to stay pretty close to the bartending side of things, as Sailor Jerry is always keen to find a way to support bartenders. For example, we’re currently running a campaign to get “Bartender Appreciation Day” recognised as a national holiday within the UK. It’s nice to have the opportunity to reward those hardworking guys and gals who make our good nights out possible whilst dealing with all the bad and the ugly!
By Madame Butterfly
Can you give us a bit of a rundown of your tattoo collection?
I was 18 when I got my first tattoo at Madame Butterfly’s in Hastings. I started with my ankles, and then moved onto the “True Love” roses on my feet. I worked my way up to the backs of my legs and hips, then my ribs and stomach. I accidentally got most of my painful bits out of the way early, which I’m now pretty glad about. I wanted to save space for the places that would be more on show until I found the right pieces. I’m slowly but surely adding to my collection, and now that I’m 29 I know what I like, and I’m confident my mind won’t change too drastically. I’ve recently started getting serious on my arms and adding to my back.
I’ve always loved traditional tattoos and was probably influenced by Sailor Jerry before I even knew who Norman Collins was. I love the romanticism and hope that his tattoos portray. The messaging behind them evokes a strong sense of telling a story and holding on to a memory which I love. For me, Sailor Jerry tattoos are as timeless and relevant today as they were back in the day.
Love it or leave it by Alexis Camburn-Cox
Ladies and lower butterflies by Rebecca Butterfly – Neck by Alexis Camburn-Cox
What are your favourite pieces and why?
My arms are definitely my favourite pieces at the moment because I’m still excited about adding to them. The peacock is one I particularly love and is done by Caleb Kilby at Shangri-La, someone who I have known for a long time and despite it not being my usual style, means a lot to me. I love his style. Some of my other arm was done by Alex Bage, whose style I adore so I was lucky enough to catch him twice. Other pieces I’ll always love are probably my feet and my ribs, which I love as much now as when they were new, in fact I don’t regret any of my tattoos. I’m really lucky to have the opportunity to meet a lot of amazing artists doing what I do, so I’m trying to build up my collection on my travels.
Peacock by Caleb Kilby
Fat Panda by Alex Bage
What do you think your tattoos say about you?
I dread to think! Personally, I think they bring out the hopeless romantic in me. I love tattoos on women, but for me, keeping them classic and feminine softens the edginess of having quite a lot of tattoos.
By Alex Bage
What else is in the pipeline for you this year? Work and tattoo wise.
I will be busy running the campaign for Bartender Appreciation Day, so get voting! We’ve got a few big events coming up which are definitely keeping me busy, and I’ll no doubt be hanging around in bars across the city! With regards to tattoos, I’ll definitely be getting some more work done on my arms and I’m planning on getting to work on my shoulders next.
By Aracelli 4Eva
Last but not least, a quick cocktail our readers can make at home?
Heavy Punch – it’s a great summer cocktail which is refreshingly fruity and easy to mix at home.
HEAVY PUNCH RECIPE
Ingredients: 1 ½ parts Sailor Jerry Spiced 1 part pineapple juice ½ part port ½ part simple syrup ½ part fresh lime juice 4 dashes of bitters
Method: Combine ingredients, shake and strain over crushed ice. Garnish with fresh grated nutmeg.
