35-year-old John (Lupo) Avanti works out of Ocean Avenue Tattoo in San Francisco and Lucky Drive Tattoo in San Rafael, where he creates surreal tattoos. We chatted to John about his style of work and how he likes the idea of reading people through their tattoos…
I began tattooing about five years ago, after my friend Joey Cassina decided to open his shop Ocean Ave Tattoo in San Francisco. I used to work in construction so I helped to get OAT built and eventually spent enough time at the shop to pursue an apprenticeship. The apprenticeship was going great but was cut short, so I decided if I was going to keep tattooing then I would have to figure it out on my own. I quit Ocean Ave and started working out of my basement in Oakland tattooing friends and locals to build my portfolio up enough to get in another professional shop.
Fortunately, the guys at Lucky Drive tattoo saw I had some potential and gave me a sort of soft apprenticeship. I was at Lucky Drive for about a year until I decided to take my tattooing to Australia. I spent three years in Australia and just recently moved back to work at both Ocean Ave and Lucky Drive where I started. A bit of a complicated start but I really love my friends and family in San Francisco and I’m proud to have made the long journey back.
Tattooing has been the best way for me to do what I to do best. As I said before, I was in construction but over the years I also worked part time in many other forms of illustration including: animation, comics, large-scale murals, and commercial illustration. The only formal training I have was a trade school style animation course I took in Vancouver. I also did a landscape painting class in Italy. That’s probably more artist experience than most tattooers have starting out so my style has a lot of influences.
Coming from San Francisco I was initially focused on doing traditional tattoos but after my time in Australia I wound up wanting to make tattoos that resemble a style closer to my acrylic paintings. If you had to put a label on it – you could describe it as “neo traditonal surrealism.” Italian style tattooing and George Burchett tend to be my “go-to” influences but it’s hard for me to draw things without it being overly imaginative. I want people to like my designs without fully knowing the reason why they like them.
A good image will always jump out at you and you don’t always have to understand it. It’s that geo treasure kind of searching for new iconic designs that makes it interesting for me. I also tend to think about what people will look like when they are dead and in a morgue having their bare bodies examined. I like the idea of seeing a person’s tattoos and understanding who they are without knowing them. Sometimes I just want to make designs that are classic with little to no distortion but most people like my more artsy pieces. Usually they are simple concepts in unique combinations.
I don’t put many restrictions on what I want to tattoo but it also depends on the person. If the person is not familiar with my work then I don’t just put a fine line surreal image next to the their sailor Jerry eagle. I am also careful when it comes to people with intense mental illnesses. Tattoos are therapeutic in troubled times but I will never tattoo a person who’s mental condition is constantly changing.