Celebrating the beauty of post-birth bodies, Mothercare launches their Body Proud Mums Campaign. Representing women’s bodies and a side of motherhood that are rarely shown in the media today.
At the heart of the campaign is the belief that all mums are beautiful. After all, their bodies have just performed a miracle.
Behind the photographs is Sophie Mayanne, who in 2017 promised to never digitally manipulate skin in her work. We love the photos from the shoots, of the mums full of love for their new baby and bodies.
