Tattoo artist Nando (@nandotattooer) owns Nando Studio in Seoul in South Korea. His Instagram is filled with the most beautiful pet and micro tattoos – most of the tiny tattoos he creates are under 10cm! Here he talks about his delicate style, falling in love with tattoos and his proudest tattoo moments so far…
How long have you been tattooing?
About 14 years now. Since 2010 when I graduated from art college. I’m a self-taught artist.
How did you become a tattoo artist and what made you want to become one?
I’ve been interested in art from a young age. I studied painting at university. Once I graduated from college I served in the military. I then lived in Madrid in Spain for about two years, which is where I met a group of friends who were tattooed. I hadn’t really seen tattoos before, especially not in Korea.
When I saw their tattoos, I realised that it was a really meaningful art form for people. I fell in love with it and so I came back to Korea and started my own tattooing journey.
Can you tell us about your own tattoos?
I have about 10 small tattoos. I’ve been to a lot of countries, while there I connect with some amazing artists. I usually get tattooed from artists in the country I’m in at the time. They’ve become souvenirs of my travels.
What was the first tattoo you did on someone else?
I gave one of my friends a plaster statue of Poseidon that I had made. He then wanted this tattooed but really big on his shoulder! It was my first time tattooing and I challenged myself. Especially as it was so big. It took me about 10 hours but I think I did pretty well despite it being my first ever tattoo.
How would you describe your style?
I wanted to tattoo what I painted. I always try to make my tattoos as detailed and meticulous as possible, because it’s something that’s engraved on one person for the rest of their lives.
What made you want to create small realistic tattoos?
I typically do a lot of my work in spaces that are under 10cm. I focus on tattoos that are meaningful to the people who are getting them. Also my work is very detailed. Each tattoo usually takes around three hours.
What do you like to tattoo?
I love tattooing anything that I think is beautiful. I love beautiful tattoos with stories behind them, because tattoos are not only a fashion accessory but also a very precious thing that means a lot to someone.
What inspires you and do you have any artists you admire?
I am inspired by so many artists. Lately, I’ve been inspired by the art of James Jean. My tattoos are mostly natural objects such as animals or florals. My hometown is very rural, so I’m getting a lot of inspiration there, too.
Do you have any guest spots planned?
I’m getting invitations to tattoo people from many countries. I have a strong friendly relationship with @mommyimsorry studio in Germany.
How can clients book in with you?
Through my Instagram @nandotattooer. You can make a reservation for a detailed consultation using the email and kakaotalk app on my Insta profile.
What are the rules for tattooing in South Korea? Is tattooing underground or becoming more mainstream nowadays?
Tattoos are still treated as a medical practice in Korea! So tattoo artists are united and talking to the government to solve legal problems. I think it will be resolved in the next few years. Also social awareness of tattoos has improved a lot. Many celebrities get tattoos as a way of expressing themselves, so tattoos are becoming recognised in Korean society.
What’s been your proudest moment so far?
There have been so many proud moments while I’ve been doing tattoos. There was the time when I drew my work on to leather in collaboration with the brand Montblanc. It was an honour to work with a famous brand in this way.
Another moment was when I tattooed fingernails realistically over my customer’s fingers whose fingers were cut off. I was so proud of my job when I saw how satisfied and happy he was.
Tattoo artist Kim Hoon (@uncogrim) runs Frame Seoul tattoo studio in South Korea. We chatted to the tattooer about their incredible blackwork tattoos and how they use the body to influence their designs…
When did you first fall in love with tattoos?
From a young age, my biggest hobby has always been drawing. I’ve spent most of my time drawing. I enjoy creating forms and adding detail with pens, pencils and using different colours. Naturally, I started seeing designs meant for tattoos and found them incredibly appealing.
Growing up seeing tattoos on people and learning about the various tattoo genres made me want to get a tattoo of my own. This desire evolved into wanting to learn and create tattoos myself. Drawing something that remains on someone’s body for life is more special and everlasting than drawing on a canvas.
What was the first tattoo you got? How do you feel about it?
My first tattoo was a four-line piece of lettering on my chest. It’s an Indian proverb that means “live without regrets.” I got it in 2012, and at that time, social media wasn’t as developed as it is now, so it was hard to find out about tattoos. I found information about tattoos through personal blogs, and lettering felt like the easiest type of tattoo to get.
I didn’t know how much it would cost, but I remember it was calculated based on the price per centimetre. Sometimes tattoo artists say that you might regret getting lettering tattoos, but I don’t really regret it. It reminds me of what I was thinking back then, and it’s a fun memory. I was so fascinated by having a tattoo on my body that I would look in the mirror every day and read each letter.
How long have you been tattooing for?
I started in 2017. Unlike drawing on paper, there was immense pressure not to make mistakes. When I first began, the stress was so intense that I couldn’t sleep properly two days before a scheduled appointment. After doing a tattoo, I’d often feel guilty about my shortcomings and sometimes, driven by a sense of inadequacy and inferiority, I would stay up all night drawing. These experiences have shaped who I am today.
How did you develop your style to what it is today?
When I first started tattooing, I preferred creating smaller designs compared to what I do now. I used to draw mostly on A4 paper or sketchbooks rather than large canvases, which meant I made similar-sized designs for tattoos.
However, after doing a large tattoo, I found it appealing to consider the body’s lines and muscles. I liked designing something that used the entire body rather than just a part of it. This gradually changed my style.
Your style is so unique, your tattoos are so dark and striking, what inspires you?
I draw inspiration from countless sources. Sometimes it’s movies, sometimes music, sometimes the surrounding scenery, and even the clothes someone is wearing. These days, I mainly focus on the flow of clothes or the body.
Do you have any themes in your work or things you love to tattoo?
Many people like my snake and dragon designs. Snakes and dragons are fluid and can flow with the limbs. They emphasise the body’s lines to look sexier or more intense, and they can also cover up any perceived weaknesses or complexities. I also like using elements like flowers, wind and clouds. Recently, I’ve been trying to incorporate more Korean elements into my designs.
Which artists do you admire and why?
There are so many, but to name a few, @fibs_, @gakkinx and @filouino. They are all artists who understand the body well and design accordingly.
How do you usually work with customers? Do you mostly do custom work or do you create flash too?
I mainly do custom work. Most of my clients are from overseas, so I conduct thorough consultations via email before they travel to Korea. If the design is large, they’ll need to stay longer, so we spend a lot of time coordinating schedules and designs. I also ask for various photos of their bodies in advance to understand their features and vibe before proceeding with the design.
Do you draw your designs straight on to the body?
Sometimes, I draw directly on the body. To minimise errors, I meet with clients beforehand and draw directly on their bodies before preparing a design digitally. I sketch the positions and flow that suit their body features, checking in the mirror and moving to see if anything looks awkward. Based on this, I prepare a design digitally again. When starting the work, I use both the digital preparations and my hand drawings.
Are you planning any guest spots? If so where and how do we book in?
I am preparing for the Gods Of Ink convention in Frankfurt in March 2025. I have already announced it on Instagram and I am taking reservations via email.
What’s the tattoo scene like in Korea these days? We’d love to visit, do you tattoo tourists?
You are always welcome. Just make a reservation via email in advance. Korea has many highly skilled artists that are recognised worldwide. However, ironically, Korea is in a unique situation. It is the only country where tattooing is illegal, and although there is a job code for tattooists issued by the government, they are not legally protected. Many are striving to have tattooing recognised as a legitimate profession in Korea.
What are your hopes for the future?
That’s a great and difficult question. For some, tattoos are a beautiful art form, but for others, they can feel threatening, scary, or even repulsive. Personally, I hope tattoos will be seen more positively as a form of art, and I wish that both artists and clients ensure their tattoos do not evoke negative feelings in others.
My personal goal is to gain experience and network through various tattoo conventions worldwide. I hope to travel to different tattoo studios in different cities too. I want to see and experience how other tattooers’ lives and styles differ from those at my studio in Korea.
We absolutely adore micro realism tattoos and tattoo artist Mooji (@mooji_tt) has taken the style to a whole new level, putting teeny works of art inside postage stamps (look how cute this one is!) and peeking through aeroplane windows. They work in Korea and we’d love to take a trip over there to get tattooed. Instead, we sat down for a chat where Mooji tells us about their journey into the tattoo world, their love of travel and future goals…
When did you first fall in love with tattoos?
I worked as a web developer at an IT company, which of course is a completely different industry from tattooing. My job involved writing code to build websites and also included web design. After working in the industry for about three years, I started dreaming of a different life. Until then, I had never really drawn, but on my days off, I stumbled upon drawing tutorials on YouTube and started sketching. That changed everything for me.
At 22, I started pursuing art seriously. I left my job to focus on it. As a result, I became a teacher, instructing art both online and in person. I also began developing an interest in drawing, eventually focusing heavily on portraiture. I even have an art Instagram account (I used to be quite active but I’m taking a break right now).
Initially, I didn’t have any desire to learn to tattoo. But that changed when I discovered the genre of micro realism. I was completely blown away by it, it felt entirely new. I became fascinated and developed a strong interest in learning how to tattoo in this style from that point onwards.
Before I found micro realism, I was only familiar with styles like blackwork, Irezumi, old school, and black and grey, so discovering this genre was quite a refreshing shock for me. I wonder if others fell in love with it for similar reasons?
How long have you been tattooing for? What was it like learning?
It has been five years since I started tattooing. @ziho_gallery taught me to tattoo; he is an exceptionally skilled micro realism tattoo artist. From him, I was able to learn various skills and techniques.
How did you develop your style to what it is today?
I believe my current style has been largely shaped by my clients. When I started tattooing, I didn’t immediately work on landscape tattoos, cover-up tattoos, or watercolor tattoos. It was when my clients began requesting these designs that my own ideas were incorporated, resulting in the creation of new designs. Through these processes, I naturally developed my own style.
Your style is so unique, your tattoos are almost like trinkets or souvenirs from travelling… stamps and aeroplane windows, what inspired that?
I was primarily doing landscape and photo-realistic tattoos, and I started looking for more unique and appealing designs. That’s when I thought of using postage stamps and airplanes as themes to create tattoo designs. These designs are more attractive to me because they are distinct from typical landscape tattoos. People seem to be really drawn to them.
Do you love to travel? Where have you been and where’s next?
Sure, I enjoy traveling. So far, I have visited Singapore, Taiwan, Hong Kong, Germany, France, the Netherlands, Ireland, Bangkok, Japan – to name a few of the places. I haven’t decided on my next destination yet, but I’ll probably choose somewhere I haven’t been to before.
Are you planning any guest spots? If so where and how do we book in?
Sure, I’m currently planning for my next guest spot. Once the location is confirmed, I’m going to post about it on Instagram @mooji_tt. Anyone interested can send me reservation enquiries based on the instructions in that post.
Which artists do you admire and why?
I admire several artists. Among them, the ones that stand out to me are Sol (@soltattoo), Oozy (@oozy_tattoo), Saegeem (@saegeemtattoo), PittaKKM (@pittakkm) – plus others but there’s too many to name. They each have their own distinct style and possess a quality of expression that is unique to them. I believe there are many other artists as well from whom I can learn a great deal.
How do you usually work with customers? Do you mostly do custom work or do you create flash too?
I mainly focus on custom work. When customers describe the design they want, I create the design based on their descriptions. I sometimes make flash designs as well, but these days I primarily focus on custom projects.
What do you like to do when you’re not tattooing?
When I’m not tattooing I like to exercise and look after my health. In my personal time I’m also curating photos of my work and organising my socials.
What are your hopes for the future?
I still have so much to learn. My personal goal is to create artwork of even higher quality than I am now and become more proficient in tattooing. Establishing a systematic tattooing process and achieving excellent colour saturation in every piece is my aim. I hope that one day I’ll look at all my work and feel satisfied with what I’ve accomplished.
Social media has undoubtedly influenced the tattoo industry, bringing both advantages and drawbacks. A lot of people have found their favourite tattoo artists and styles through online platforms, and smaller tattoo artists are gaining much-deserved recognition through their social media presence. The benefits are huge, making the tattooing world more accessible than ever before. But, what are the downsides? Is social media shaping or breaking the tattoo industry?
We sat down to have a chat about it with Kezz Richardson, tattoo artist, studio owner and mentor who helps tattoo artists increase their bookings and avoid burnout. With over 20 years of experience, Kezz has seen the influence of social media on the tattoo industry. Inspired by this, she founded ‘Tattoo Smarter‘ and recently launched a new course designed to help tattoo artists master their social media presence and discover personalised strategies that work for them. So, if anyone understands the ins and outs of social media and tattooing, it’s definitely Kezz.
First off, do you think social media has helped or made it more challenging for tattoo artists?
This is such a nuanced question, it’s made some parts harder and others easier. Social media is so dynamic, it’s changing all the time.
I’ll start with the positives: social media has helped so many tattoo artists connect with clients on a much wider scale than before, all with the click of some buttons. Pre-social media, you might have had 50 people walk into your shop every week – then suddenly you can put your work in front of thousands of potential clients just by using your phone.
Another positive is that social media has helped tattoo artists see and be inspired by other artists’ work more easily. We used to rely on magazines and conventions, which have historically been curated and shaped mostly by white cis men (whose platforms were often influenced by industry politics).
Social media has enabled more minority voices to find their place in tattooing and has given a platform to many types of artists for the first time.
Social media has connected artists on a mass scale, and sharing information digitally has pushed both technical tattoo and business standards much further than if we were still progressing at an analogue pace. The rate at which artists are improving is astonishing compared to even ten years ago.
It’s also provided a huge opportunity to create a more diverse network of artists that may never have met before- going for guest spots meeting up at conventions etc, community & support absolutely make tattooing easier.
Now the downsides: social media has changed at such a rapid pace that some artists that aren’t able (or don’t want) to keep up are feeling completely disenfranchised and lost. They have found themselves with less and less clients because the ability to be visible online is now much harder. I completely get why they feel like this. They wanted to tattoo; the job has lots more moving parts now.
The evolution of social media has especially affected the artists that embraced social media at the start when they found it was so easy to collect followers and followers equalled bookings. Now follower count is mostly irrelevant and lots of artists don’t understand engaged niche followers are much more important now.
Social media has evolved way quicker than our collective education about how to use it.
Those who have always had social media to market themselves are on the whole more adaptable but are still struggling with the changes. I was around well before it and it’s benefitted my career massively. We didn’t need social media before, but we have become to rely on it if we want to be competitive. It was a free tool at the start where the barrier to entry was low – the goalposts have now changed.
Lots of tattoo artists still say we don’t need online visibility and that it’s just word of mouth that’s important but I strongly disagree with this. The first thing clients do after getting a recommendation is to go look online at artists before they make a decision, they very rarely just decide to walk to the tattoo shop without some digital research.
Social media has undoubtedly contributed to more people wanting to become tattoo artists – this means greater competition than before, but this isn’t necessarily a bad thing. There are clients for everyone – different styles, different budgets, different experiences are now catered for. Unfortunately, lots of tattoo artists don’t like the idea of so many newer artists coming into the industry and doing things in a different way or them having to adapt to be competitive.
There are more clients than ever before, but some tattoo artists feel that these new clients aren’t ‘tattoo people’ and are too ‘mainstream.’ This has made gatekeeping more important for those trying to exclude others.
Social media has also allowed clients to think that we owe them our time.
People expect quick responses, and send impatient messages with the expectation of an instant reply, instead of allowing us to focus on the client in front of us or have actual rest days, only adding to our stress. I advocate for professional boundaries, such as forms and digital booking systems, to address this issue. However, tattoo artists as a whole have been slow to adopt these practices, despite my efforts over the past two years to promote them.
Lastly, I believe social media has contributed to a decline in tattooing hygiene – or at least an increase in the number of tattoo artists with appalling hygiene standards. When reels showcasing terrible hygiene practices are shared, it gives the impression that such behaviour is acceptable or normal, leading others to imitate these bad practices. For example, there was a case where a tattoo artist used an actual cat’s paw to apply the stencil onto a client’s skin, with the cat remaining on the client’s legs throughout the entire tattoo session. We’re witnessing more alarming instances where people prioritise views over their clients’ safety. Examples include matching BFF tattoos where open wounds are rubbed against each other, uncovered beds or armrests, artists wearing watches, and hair or sleeves dipping into open tattoos—the unfortunate list goes on.
Phew. So like I said, nuanced as fuck.
Does managing your social media as a tattoo artist feel like a second job?
Absolutely. Tattoo artists have like 25 jobs on top of tattooing and social media is now a huge part of staying visible. There are tons of other jobs we do like admin, customer service, we are our own HR department, accounting etc.
@tattoosmarter
It takes up a lot of time and energy – especially when it’s an entirely different skillset to tattooing. It feels like an extra job because lots of tattoo artists just want to tattoo. When we only focus on the tattoo part though, we are forgetting that connecting with our clients is also a huge part of our job.
Clients aren’t just a canvas, we sometimes forget that when we focus solely on the tattoo aspect. Marketing is more sophisticated now yes, but it’s ALWAYS been a part of our job.
My advice for anyone struggling is to streamline all your off-skin work practices rigorously. For example, admin tasks can be vastly improved with a digital booking system, saving hours each week. You can then use this reclaimed time for marketing on social media, integrating it into your regular workload rather than piling it on top.
Also, educate yourself. Social media becomes more manageable when you understand what you’re doing; there’s no shame in seeking help or striving to improve. This is even more crucial if you work in a private studio where visibility is limited. If your studio has a small following, you’ll need to put in extra effort.
Be cautious with social media “assistants”; many may not be knowledgeable. If you decide to outsource, ensure they have demonstrated significant engagement. There are countless “experts” out there just looking to take your money.
Do you think social media brought more stress than good to tattoo artists?
This answer is artist-dependent. Some artists have thrived using social media, some have become completely disillusioned and some have thrived for a short period and then completely burnt out.
For some tattoo artists, social media increases anxiety about not posting enough or feeling behind compared to others who appear to have everything under control, even when they don’t. Much of this perception is an illusion. To reduce stress, the best approach is to learn how to use and manage your energy online and embrace therapy. Anything related to our income is always going to cause stress to some degree, learning about social media gives back a bit of that control.
Does having an active social media presence affect the number of bookings for an artist?
Absolutely not. You could post three times per day and it won’t get you more engagement from the right people or bookings for a number of reasons.
Understanding your client journey online is huge. I still see tattoo artists with no location in their bio or no directions to their link to book using an enquiry form etc. When you miss out on these simple things you are missing out on bookings because you’ve made it difficult for clients to book with you. Making the client journey as easy as possible gets you bookings.
Understanding your retention is massive too, you might get clients through your door using socials but if you don’t get repeat clientele then there’s something up with your client experience.
You can’t just rely on your socials.It’s one part of the puzzle.
If your content isn’t engaging it doesn’t matter how much you post. The goal for your socials is to know your audience and post quality content that will make people feel something. It also helps to be able to analyse the data around your metrics too. Tons of likes don’t mean anything – a good post with lots of inquiries does.
As I mentioned earlier your socials should be all about connection. Tattoo artists turn their noses up at the world ‘content’ but anything you post online is content, including tattoo photos. It’s just that the majority of clients don’t find tattoo photos engaging anymore. You need to find new ways of repackaging your work in a more palatable format to get you up the rankings, on to the explore page, and actually seen.
Tattoo Smarter With Kezz Richardson
If you’re interested in learning more about Kezz and her services, you can visit her website here. Kezz has recently introduced a new course for tattoo artists on social media marketing here, along with a range of other advice and courses. She is also the founder of the Together Tattoo Network business events, which support women, queer, BIPOC, disabled artists, and other marginalised voices often overlooked in the tattooing industry. For details on their in-person event in October, visit their Instagram page @togethertattoonetwork
Tattoo artist Jay Han (@jayhan_tattoo) works at Goodvibes Gooddays tattoo studio in Ulsan, South Korea, where he creates tattoos mixing realism, brush strokes and oriental motifs. Here we chat to the artist about…
How long have you been tattooing?
I’ve been tattooing for around nine years. I came to tattooing quite late compared to a lot of tattooers. Before that, I ran a hot dog restaurant in Daegu, South Korea, for two years, it was called: Han Sangjo Hot Dog. After that, I moved to Seoul and worked as a carpenter for two and a half years – which overlaps with the tattoo apprenticeship. I started my tattoo artist apprenticeship when I was 30, and I’m now 40.
Do you have a background in art?
I have loved pencil drawing and Oriental art since I was young. I majored in Oriental art and graduated from Oriental Art College in Ulsan. After graduating from college, I worked a few different jobs as I was looking for other things to do besides painting.
But in the end, painting and my experience were always in the bakground so I then decided that I wanted to work in the painting field again. Art chose me.
What made you want to become a tattooer?
When I decided I wanted to paint again, at the same time, my best friend became a tattoo artist. I saw what he was doing, and through him I was recommended to a studio. I found tattooing interesting and thought the profession was really cool. So, I started tattooing.
How did you become a tattoo artist?
I was able to become a tattoo artist with lots of practise. I simply turned my drawings into tattoos and gave them to my clients. To make the best tattoos I can I am training more and continuously studying.
Do you have any tattoos?
Yes, I have a few tattoos. My chest features Chicano-style lettering. I also have realism portraits on my arm. I love music so I have a few musicians on me. When I was 13 years old, my neighbour owned a record store and played American hip-hop and R&B to me rather than Korean hip-hop. I have portrait tattoos of Michael Jackson, Snoop Dogg, and Tupac.
What was the first tattoo you did on someone else?
I gave my friend a rat tattoo. It was a simple line design, but I was sweating a lot and nervous. I can’t forget that feeling because it was also my birthday that day.
How would you describe your style?
I like mixing oriental art with black and grey. I also like doing backgrounds with brush strokes. I am still working on perfecting the tattoo style I want to be known for. It’s a journey.
What do you like to tattoo?
The tattoos I want to do are a collaboration between oriental and black and grey. That’s important to me, but I also want to do tattoos that make my clients feel happy and satisfied.
What inspires you and do you have any artists you admire?
Yes, there are a few people. Artists I respect include Q Tattoos, BackGGang, Robert Hernandez, Chenjie, and many others. There are more black and grey tattoo artists and oriental tattoo artists that I respect. Looking at their work inspires me.
How can clients book in with you?
In Korea, there is a messenger called “KakaoTalk” and I receive a lot of enquiries through that. I am also communicating with customers and receiving reservation enquiries through Instagram. But clients can email me too.
Sometimes I’d like to receive booking enquiries through just one platform, but clients want to contacts me in their own convenient way, which I don’t mind so I have opened up multiple methods.
Do you have any guest spots planned?
If a good opportunity is available, I would like to experience various countries. However, I think there may be visa issues, so I am refraining from traveling as much as possible.
Is tattooing underground or becoming more mainstream nowadays in South Korea?
Koreans’ thoughts on tattoos are very open. Because many artists (singers, actors, etc.) have been exposed to tattoos they talk about tattoos on social media and YouTube. This means the younger generation’s negative thoughts about tattoos have decreased significantly. However, celebrities who appear on broadcasting stations still cover their tattoos with flesh-coloured stickers.
It can be said that tattoos in Korea still remain underground. And among tattoo artists, there are some who think it’s a subculture. But there are many people who think of it as just a job and only for money. The interesting thing is that, although tattoos are illegal in our country, there are many talented Korean tattoo artists around the world. When I see this, I am so proud and I want to develop further, and follow the same path as them.
What’s been your proudest moment so far?
I created a tattoo on a client who had a keloid scar. He was so stressed out about his skin that he couldn’t even date people. However, many good things happened to the customer after we covered the scar with a tattoo. Seeing that customer happy and satisfied made me so proud of the work I do.
